a person

Jerry Osteryoung

Jerry Osteryoung is a consultant to businesses—he has directly assisted over 3,000 firms. He is the Jim Moran Professor of Entrepreneurship (Emeritus) and Professor of Finance (Emeritus) at Florida State University. He was the founding Executive Director of the Jim Moran Institute and served in that position from 1995 through 2008. His latest book, coauthored with Tim O’Brien, “If You Have Employees, You Really Need This Book,” is a bestseller on Amazon. Email Jerry @ jerry.osteryoung@gmail.com

Latest

The Importance of Lifestyle Businesses

| Jerry Osteryoung
Too often we make the mistake of seeing entrepreneurs like Donald Trump and Steve Jobs as the examples that all businesses should follow. However, the great majority of firms in this country are not truly entrepreneurial but more what I call “lifestyle businesses.” These lifestyle businesses add so much to our economy and the welfare of so many employees.

Don’t Let Your Beliefs Limit Your Pricing

| Jerry Osteryoung
As a business owner, you want your prices to be fair to both you and your customer. But your price should also reflect the value that your customers are getting. Don’t limit your pricing based on your fears of what customers will think. If you’re still offering value, then you’ll find the customers you need.