The Terrifying Side of Entrepreneurship: Lessons from the Grind
By: Matt Ruley
Entrepreneurship is often painted as the ultimate dream—freedom, flexibility, and the chance to turn your passions into profits. But what happens when it’s not just exhilarating, but terrifying?
The truth is, every entrepreneur faces moments of fear, uncertainty, and exhaustion. Yet, these moments can also become the hardest-hitting lessons that redefine success.
Here are some of my personal experiences navigating the mentally and physically draining side of entrepreneurship while chasing new opportunities, changing my environment, and juggling life’s curveballs. By the end, I hope you’ll find inspiration in the chaos and grit it takes to build a life—and business—you love.
Making Tough Calls and Chasing Change
A year ago, I hit a wall. My financial goals were slipping further away, and I knew I needed to make a drastic change. That’s when I decided to give myself a figurative (and quite literal) raise.
I packed up my 20-year-old Honda Accord and moved to an entirely new state with 20% lower living costs. It was terrifying to leave behind everything comfortable, but I craved space to focus on what mattered most — my mental, physical, and financial health.
There’s something oddly liberating about starting over in a place where no one knows you. No constant calls, no distractions. Just you, your goals, and a bucketload of work.
I won’t lie — it wasn’t smooth sailing from the get-go. There were potholes (literally and figuratively), but I found happiness in the simplicity and potential of my new beginning.
Taking Risks That Pay Off
After years of being 100% freelance, I negotiated a deal with one of my clients. I would come to work full time for his agency. But only if I could stay independent, work on my own schedule as long as I hit deadlines, and continue to be my own boss. He agreed.
Now, I’m wearing multiple hats. I’m linkbuilding, doing a bit of PR and outreach, the Director of Content for one of our internal properties. writing like the wind, and waiting for even more to hit my plate. This isn’t just a paycheck for me — it’s validation that taking calculated risks can open doors you didn’t even know existed.
After nearly eight years of grinding day in and day out, not knowing if I would be able to eat and pay rent the following month, I got what I’d been reaching for. I pushed through the ceiling. And it was absolutely terrifying.
Where do I go from here? What’s my next play? Thanks to this deal and one other freelance client, I can’t possibly take on more work. So, I’ve hit a ceiling in more ways than one.
Now, the thoughts in my head are things like: Is this sustainable? What’s next for me? Where’s the next ceiling?
I have to admit, as scared as I am, it’s a good kind of scared, if that makes sense.
I used to want a simple, laid-back life. The hustle? It wasn’t appealing back then. But once I started focusing on improving on what I refer to as my three foundational pillars — mentally, physically, and financially — the drive to achieve my goals only grew stronger.
I guess at the end of the day, what I’m most afraid of is losing the fight, the drive, and the hunger to push myself to a new level.
The Physical and Mental Toll of Entrepreneurship
I won’t sugarcoat the struggles. Entrepreneurship will drain you at times — burning the midnight oil, facing rejection, doubting yourself. It’s like running a marathon where you don’t know the course, and the finish line keeps moving further away.
For me, the key to survival (and thriving, frankly) has been prioritizing my three pillars:
- Mental Health: Your business can’t thrive if your mind isn’t in check. Journaling, meditation, and mindful reflection became my daily rituals. Instead of ignoring stress, I learned to sit with it, understand it, and convert it into fuel.
- Physical Health: The gym became my sanctuary. The harder I worked on strength and endurance, the more equipped I felt for the grind entrepreneurship throws my way.
- Financial Health: Moving to a state with lower living costs helped massively but didn’t stop there. I began zeroing in on where money goes every month, reinvesting in my brand and myself.
When these three pillars are strong, you can handle the inevitable challenges with more resilience. And trust me—there will be challenges.
Why Fear Can Be the Best Fuel
Entrepreneurship is scary because you’re constantly stepping into the unknown. Every decision could make or break your business. But here’s the thing about fear — it keeps me sharp. It forces me to think critically, improve, and adapt. I’ve come to see fear as a sign of growth. If your actions don’t terrify you a little, are you really pushing yourself?
Whenever I thought I’d reached a breaking point, something unexpected would pull me forward. And often, it was my willingness to double down and outwork everyone else in my field. Hard work isn’t the only requirement for success, but it sure as hell increases your odds.
Redefining Success on Your Own Terms
Success no longer means the same thing it once did. It’s not about reaching some mythical finish line — it’s about the day-to-day grind that fuels your growth. These are the lessons I’ve learned along the way:
- Simplify when life feels overwhelming. For me, leaving distractions and finding quiet was the reset I needed.
- Your energy is your most valuable asset. Prioritize your health and well-being; they’re non-negotiable.
- Bet on yourself. You’ll never regret investing in your own skills and future.
Today, I don’t care that I don’t have a marketing or English degree, or about living up to anyone else’s version of success. All I need is my desire to be the best at what I do, dedication to improvement, and trust in the process.
How Will You Face Your Entrepreneurial Fears?
If there’s one thing I’ve realized, it’s that success in business — and life — comes down to grit. Fear is natural. Burnout’s always lurking. But those who find purpose in the chaos, who persevere no matter how terrifying things get, are the ones who build something worth having.
Whether you’re a seasoned entrepreneur or just starting out, I hope this post reminds you to lean into the tough parts, focus on what matters, and keep pushing forward. It won’t always be easy, but it’ll be worth it.
And if you’re ready to face the next big challenge, bring your “secret sauce.” The world needs more go-getters willing to take the leap.
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