Instagram is one of the most popular social media platforms, boasting an active user base of over 1 billion. This platform is image-based, and this is why many brands are using it to promote their businesses. There are over 24 million registered businesses, and this has become a great platform for them because they can advertise and market their business.
Brands are using Instagram to showcase their product and services to potential customers. This is a great way of developing a great relationship with the community and customers and also showcasing the personality of the brand.
The fashion industry has become one of the popular industries that have high activity on Instagram. The fashion brands there represent over 65% of the total activity. Despite the size of the e-commerce business, they have managed to include Instagram into their social media marketing strategy while making sure they stay apart from their competition.
Below we are going to look at the top five tips for fashion brands that want a great marketing strategy on Instagram.
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Allow Followers to Shop from Your Feed
When you let your followers shop from the feed, it allows them to directly shop from the application. Instagram has made a lot of changes over the years, and this has allowed them to go from being just a social media app into an online shopping application. This has become a great feature for e-commerce merchants.
When you have this feature, your followers can have immediate access to the details of the product including the price. This means they don’t have to leave the application to buy or learn more about the product you have shared. You can also have the call-to-action button on your bio section to make it easier for visitors to check out your site or new products. Don’t be tempted to over-promote your products because it isn’t going to help. Don’t bombard your followers with extra clickable links.
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Collaborate with Instagram Influencer
It is a challenging task to increase your followers and develop a loyal customer base. With the help of Instagram influencer marketing, you can grow your following and get a good return on your efforts. There was a report showing that over 90% of Instagram users trusted influencer marketing over a celebrity or traditional advertisement.
Many brands out there don’t know why it is important to collaborate with influencers on Instagram when growing their fashion brands. Instagram influencers are going to help you reach your target audience and generate sales. 70% of Instagram users said that they bought a product or service after they notices the products being used by their favorite influencer, as per Hopper HQ. It is very effective nowadays to collaborate with an influencer. It is important to make sure that you are partnering with the right influencer for your business.
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Leverage Instagram Stories
Instagram story is a feature that has been around for 2 years, and it has a lot of attractive filters and editing tools. Even though the stories posted are going to disappear after 24 hours, they have a long-lasting effect.
If there is spare footage of your business you are interested in uploading, then this is the perfect place to do it. Here, many brands have shared their exclusive photos and videos that they wouldn’t have shared on their feed. This is a great tool for engaging and building a relationship with the audience and getting customer reviews. Instagram stories can also provide you with a good way of showing your real side.
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Use Highlights
Instagram stories are going to disappear after 24 hours, as mentioned above. If you highlight a story, it is going to remain on your profile until you decide to remove them. The highlights feature is great because it will help market your fashion brand. Highlights are also going to help in keeping visitors informed about your products and other important news about the brand. They are found below the bio section, and users are going to easily notice highlights when they visit your account.
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Use Perfect Hashtags
It is hard to imagine social media platforms without hashtags. If you want to see great results from your Instagram marketing efforts, then you need to choose relevant hashtags you will use for your business. The hashtags have to represent the brand and also stand out from the rest. One of the most popular hashtags on Instagram is #love with over 1.2 billion posts. If you choose to use the hashtags, it means your post is going to be lost in the crowd. Choosing unpopular hashtags is not going to help you because it doesn’t increase the exposure of your posts.
Start by researching the hashtags being used by your competition, followers, and idols. It is good to have a hashtag pattern that is going to help in creating a list of your most effective hashtags.
Branded hashtags can also be used on content. If you are going to use branded hashtags, make sure you convince your followers to use them. This is when you can start seeing the effects of such hashtags.
Conclusion
The above are the top five Instagram fashion tips that are going to help you when promoting your business online. Instagram is a very competitive platform and it is going to take some time before your business is established. You have to invest your money, time, and energy in your marketing efforts on Instagram, especially when you are a fashion brand. It is not a good idea to copy your competitors. Being creative and authentic is going to help you because the audience can see your true nature
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