8 benefits of Lead Capture Service vs. Lead Capture Software

Ensuring the smooth flow of potential clients or customers into your business is essential for maintaining a healthy return on investment (ROI). To achieve this, you require a reliable lead capture service system that aligns with your business goals, all while being cost-effective and suitable for your specific needs. What is lead capture? Lead capture…

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Embed Design in Your Digital Customer Strategy for Best Results

Of course you want your customers to have the best digital strategy and customer experience (CX)! Who wouldn’t? Have you ever heard of “design-led” or “design thinking?” Here are two definitions: “Design is seen as a strategic differentiator for the organization. Formal design processes are established for marketing, product, and customer experience initiatives. Design is…

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3 Main Differences Between Customer Service & Customer Support

Customer support and customer service both play key roles for businesses to provide a great customer experience. They foster more recurring revenue, word-of-mouth referrals, and customer loyalty when executed properly. Customer support and customer service are also often used interchangeably. The customer retention rate in businesses can be hugely impacted by both of them. However,…

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5 Steps for SMBs to Offer Cost-Effective Customer Support

Customer loyalty and retention is crucial to the sustainability of a business, especially for a small business trying to expand. A 5% increase in customer retention equals a 25% increase in profit because the average spending of a repeat customer tends to be higher and happy customers often act as ambassadors for the brand within…

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Don’t Ignore These 4 Essentials to Make Your New Business Thrive

Running a business is no minor feat. No matter what products or services you’re providing, which field or industry you specialise in, or what demographic you’re targeting, it’s bound to be a challenge. Source: Pexels Even when you’re offering a relatively niche product or service, there are going to be plenty of competitors out there…

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Why Customer Experience Trumps Low Prices

Many businesses try to slash their prices to the lowest level possible in hopes that consumers will flood through their doors. They think they can vacuum up more customers who want to take advantage of lucrative deals. While low prices are important, it’s a simple fact that other aspects like good customer experienceare far more…

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A Closer Look at Apples and Oranges

I recently wrote a blog about apples and oranges as a comparison with satisfaction and dissatisfaction. In that blog, I particularly related how the NPS metric was making a large assumption about satisfaction and dissatisfaction that doesn’t appear to be appropriate. I am going to take a deeper look at these two parameters. I think…

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Can AI Improve Customer Service?

Improving a customer’s experience is always a top priority for any brand. Customer service should be at the forefront of any brand’s priorities because a customer that feels valued and respected is a lot more likely to come back. It might cost extra resources, time and money, but quite often, it’s the only thing that…

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Engaged Employees Will Engage Customers

My customer service keynote, A 2020 Service Strategy to Grow Your Business focuses on 5 specific strategies to grow your business through Common Sense Service. Today’s article focuses on Step TWO. (if you missed the article on Step 1 it can be found HERE): Evaluate what your organization needs to do to implement these important steps moving toward 2020:…

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5 Trends That Will Shape the Future of Customer Service

Business owners can make every customer interaction meaningful and memorable by taking advantage of emerging technologies. Customer experience (CX) is a top concern among leading organizations. Enterprises that know-how to deliver a remarkable CX boost buyer loyalty and earn coveted word-of-mouth recommendations. Resultantly, today’s businesses compete by attempting to provide the best customer experience. Savvy…

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