Searching for the right franchise opportunity can seem overwhelming, but having a good understanding of the phraseology will make the task that much easier.

To help you begin the investigation process, here is a list of the most common franchise terms you will hear and what they mean for you.

Advertising Fee: A contribution paid by the franchisee into the franchise system’s advertising fund for regional/national advertising campaigns. May be a flat fee or percentage of franchise sales typically paid on a monthly basis.

Area Developer: Rights granted to open a designated number of franchise units in a specific geographic area within a designated time frame.

Broker: A third-party salesperson who receives a fee or commission for the sale of a franchise on behalf of the franchisor.

Disclosure Document: Also known as the Franchise Disclosure Document (FDD), a legal document all franchisors are required to provide to prospective franchisees by the Federal Trade Commission (FTC) outlining the franchisor’s history, financials, investment costs, contract obligations, and more.

Exclusive Territory: A designated geographic area provided for a franchisee to have the sole right to operate.

Franchise Agreement:  The document signed by both the franchisor and franchisee that legally binds the two parties and defines their relationship.  Different from the Franchise Disclosure Document.

Franchise Consultant: A business coach who may help franchisees select a franchise business to buy or help a business become a franchise.

Franchise Fee: The initial fee a franchisee pays the franchisor for the rights to use the trademark and business system typically paid at the signing of the franchise agreement.

Franchisee: A person or entity who purchases the right to use and do business under a franchise system’s trademark.

Franchisor: The owner of a franchise system’s trademark who grants usage rights to a franchisee.

Initial Investment: Includes all start-up costs for opening a franchise unit including the franchise fee, real estate, equipment, and inventory, working capital and more.

Master Franchisee: Rights given to sub-franchise within a designated area for a portion of franchise and royalty fees.

Net Worth: Total assets after liabilities.

Royalty Fee: Monthly payments made by the franchisee to the franchisor, typically a percentage of sales.

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Eric Bell
Eric Bell has 15 years of franchise industry experience and currently serves as General Manager of Franchise Gator. He began his career in 2002 as a Hollywood Tans franchisee in Atlanta where he also served as area manager and helped develop the Atlanta territory. In October 2005, Eric joined Franchise Gator as a sales representative and went on to hold several positions including sales representative, sales manager, and director of sales and service. Eric is a member of the Southeast Franchise Forum and is a Certified Franchise Executive. He resides in Georgia with his wife and their two children. Follow @franchisegator on Twitter and Facebook.

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