Should Groupon Be Part of Your Franchise Marketing Strategy?

Understandably, increasing your sales and number of customers is a top priority when marketing your franchise. And while there are many strategies to do...

Franchises and Business Opportunities

We're all familiar with comparing the similarities and differences between two things, but unless you're a business aficionado you may not be familiar with franchises versus business opportunities.

Building a Second Franchise Business

If you already own a successful franchise, you might be ready to consider opening a second business. Here are some of the factors to consider if you're thinking of taking the plunge.

Do You Want a Controversial Franchise?

You might not even know that the franchise you're considering is controversial or has been controversial in the past. Here are some examples of franchise controversies:

The Franchise Supply Chain

When you think about your franchise investment, you may see yourself welcoming customers into your franchise or relaxing on the boat your franchise business...

Franchise Business’s Profit and Loss

When you're searching for the right franchise, you'll have lots of documents to read, plenty of people to talk to, and advice from all sides. One piece of the puzzle that many future franchisees overlook is the profit and loss statement (P&L) from your potential franchisor.

Do You Want to Be a Ground-Floor Franchisee?

Should you franchise with an established brand or a newcomer? If you've found the perfect franchise business opportunity, you may not care whether it has been around for two years or for a century; if you're still scouting around, this might be a factor that helps you decide.

What Makes One Franchise Opportunity Better Than Another?

When you look at a franchise directory, it can be overwhelming. Even if you know the category of franchise you’d like to invest in, there...

I Bought a New Franchise, Now How Do I Market It?

When it comes to marketing a new franchise, one thing you will have is an advantage over those that buy a new business. Why...

What is the Most Profitable Franchise to Own?

If you’re looking to build your own business, buying a franchise is a great way to go. It has all the advantages of entrepreneurship...

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