Customers and clients are what drive business success, and networking should be your #1 marketing tool because it’s THE most cost-effective! The problem is that most people would rather have a colonoscopy than attend a networking event…so they simply rely on social networking sites.
One doesn’t always have to be in a formal networking situation to be able to network. You don’t always need an after-work event to learn about the people around you. Opportunities present themselves on a regular and daily basis.
There are an abundance of articles and studies that support the claims that F2F networking is an important and vital skill for personal and professional success. What interests me is that if this is such a critical knowledge base, why isn’t it taught more formally?
While networking skills are critical for internal connections, getting referrals, finding a job, seeking clients, solidifying relationships with existing clients, and increasing spheres of influence, the holidays provide the opportunity to be comfortable and simply…connect.
Hidden agendas have no place in Face-to-Face (F2F) networking. They’re false and are always found out. They waste people’s time and seriously undermine the whole concept of a reciprocal networking relationship.
As someone who teaches the skills and strategies of effective F2F networking, I want you to handle your name with tender loving care and not just blurt it out when you introduce yourself to a conversational partner. Instead, teach the other person your name so they will actually remember it.
Because of my passion for networking—doing it, talking about it, teaching it, coaching it—I have lots of opportunities to chat with various people about how they view this important professional skill and how they go about growing their networks.
Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.