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Home / Archives for Bill Bleuel

Bill Bleuel

What is Happening to Loyalty?

Nov 29, 2013 By Bill Bleuel

In difficult economic times price becomes a significant variable. However, customers know value and understand the implications of good customer service versus poor customer service.

Filed Under: Customer Service Tagged With: Bill Bleuel, Competitors, Customer Loyalty, Discounts, Pricing

What is Deal Loyalty?

Nov 19, 2013 By Bill Bleuel

True loyalty programs are built on the basis of establishing a long-term positive relationship between the company and the customer and is not accomplished with a single “deal” or even multiple “deals.”

Filed Under: Relationships Tagged With: Bill Bleuel, Customer Loyalty, Pricing Strategy, Relationships

Loyalty is not Black and White

Nov 7, 2013 By Bill Bleuel

There have been a number of articles written regarding loyalty as if it were a black-and-white topic. The authors have made loyalty appear to be a term something like pregnancy. You’re either pregnant or you’re not.

Filed Under: Sales Activities Tagged With: Bill Bleuel, Customer Loyalty, Relationships

What Makes a Sticky Customer?

Oct 29, 2013 By Bill Bleuel

There has been some interesting research completed recently which needs to be reported. One of the key findings was that the most important factor in getting customers to return to your site or company or business was identified as “decision simplicity.”

Filed Under: Customer Service Tagged With: Bill Bleuel, Customer Loyalty, Decision Making, Sales Activities, Simplification

What About the Customers in the Middle?

Oct 22, 2013 By Bill Bleuel

There is a general rule in the market that customers will generally only offer feedback when they either have a really bad experience or great one. If you believe that customers rarely say a word when their experience falls somewhere in the middle you are missing some valuable information.

Filed Under: Customer Service Tagged With: Bill Bleuel, Customer Loyalty, Customer Satisfaction, Customer Service, Tracking Data

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