Robert Salomon
Robert Salomon is a professor of International Management and Faculty Scholar at NYU’s Stern School of Business and has researched globalization and global strategy for nearly 20 years. He is author of GLOBAL VISION: How Companies Can Overcome the Pitfalls of Globalization (Palgrave Macmillan, 2016)
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Strategies for Successful Global Expansion
The ability to penetrate foreign markets can validate a small business. It can provide a sense of accomplishment and achievement, suggesting that the business has “arrived” as a player on the global scene. After all,…