Give Back, Get Inspired: How Small Businesses Connect with Community

Community engagement can be a major determinant in business success – people prefer to work with companies that give back to their neighbors. But...

How to Write Terrific Testimonials to Attract Your Ideal Customers

A customer testimonial is an efficient way for you to share the thoughts of your existing customers with potential customers about your products or...

Personal Branding and Social Media: The Potent One-Two Punch

A smart personal branding and social media program make it easy for people to find your needle in the haystack – whether that “needle”...
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Dawn’s Stop-Doing List

Stop cutting your prices to find more clients. Do mine your existing client base for new revenues and referred business. A 5% increase in retention...

Service for Equity Formula

Say you are a service provider—consultant, designer, coder—and somebody offers you startup equity in exchange for professional service. I pondered this question after seeing...

7 Ways to Invest Your Business’s Disposable Income

As the owner of a business, you may be familiar with the expression, ‘You’ve got to spend money, to make money.’ While it might...

What Do Business Plan Financials Look Like?

People often ask: What do business plan financials look like? You can get away with a sales forecast, spending budget, and cash flow plan. That’s...