Search results for: Elaine Fogel
An Easier and More Effective Marketing Mix
The standard 4 Ps of marketing (Product, Price, Place, Promotion) have not kept up with the new marketing world. Definition: A marketing mix is the set of marketing tools you use to sell products or services (or a charitable mission) to your target customers. Marketing is no longer about “pushing” messages out to buyers by…
Read MoreAre You Responding to Customers’ New Expectations?
Considering the COVID-19 pandemic and social unrest about police violence and racial injustice, what is your organization doing to respond to its customers’ new expectations? Based on new research, The Corporate Social Mindset Report, some companies have exhibited a social mindset. Social Mindset: A perspective that approaches decisions and actions with an understanding of their impact…
Read MoreHow Diverse is Your Marketing Communications Program?
Western nations are growing more diverse than ever. And the definition of diversity has expanded and evolved as well. It now includes many factors including age, cultural background, disability, gender, linguistic differences, race, religion, sexual orientation, and socio-economic status. Here are the most recent U.S. data I uncovered: Age/Generation Gen-Z has overtaken Millennials by nearly…
Read MoreHow Marketing Has Changed in a Coronavirus World
With few exceptions, most small-medium businesses and nonprofits have been affected by the coronavirus pandemic. We’ve had to take an adapt-or-die approach to operations, and that includes marketing. In my recent post, “Don’t Stop Marketing: How to Market Through Crisis,” I offered three things you can continue to do to keep your brand alive. But…
Read MoreDon’t Stop Marketing: 3 Basics to Market Through Crisis
For many small-medium business and nonprofit professionals, a crisis can zap everything out of you. You can barely manage everyday tasks, let alone manage marketing. But, if you want to recover when a crisis is over, you can’t stop marketing! Even if you don’t have the usual human or financial resources, there are some things…
Read MoreThis is One Important Reason to Communicate With Your Customers
It shouldn’t take a study or report to emphasize the importance of customer communication. It’s one of those duh things to do. After all, you can’t succeed without customers. Yet, lack of communication is rampant, whether in the B2C, B2B, or nonprofit sectors. My recent experience is a case in point. My side-by-side refrigerator-freezer broke down leaving…
Read MoreAt This Critical Time, Are Your Emails Reaching Your Customers?
Many of us rely on emails to regularly communicate with our customers and prospects. But, how many of them are getting through? According to a new study by Validity’s latest annual Email Deliverability Benchmark report, inbox placement rates have declined in the US, with an average of 82% of promotional emails reaching the inbox in the fourth…
Read MoreUpdate Your Website with These 7 Easy Design Trends
Websites can easily become stale and dated. I know. I just updated our agency’s site to better reflect current trends. (When you’re busy working on client projects, it’s challenging to look after your own.) According to a recruitment website design company, for small and mid-sized organizations that don’t always have the budget for fancy and customized bells and…
Read MoreHow to Tick Off Journalists with Your PR
Garnering media coverage today can be challenging. Sure, you can flood the Internet with social media posts and upload news releases through online services, but, there’s no guarantee that journalists will pick up your story. The only way to do that is by contacting specific journalists who write about similar content. Yes, you’re going to…
Read MoreThe Top 7 Marketing Offenses I Abhor and Why
There are always going to be things in life that aggravate us. Sometimes, they’re minor offenses – like when men leave the toilet seat up, or when someone cuts in line. Depending on the day, our tolerance levels may fluctuate. However, in the marketing world, some offenses can annoy customers or prospects to the point…
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