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Does the Franchise You’re Considering Protect Its Brand?

You want a franchisor that will protect its brand. Look for evidence of firmness about a consistent experience in the franchise agreement documents and in the conversations you have with current franchisees.

How Colors Affect Your Branding

Visuals play a key role in branding. Individuals observe colors before taking in any other information from their surroundings. Thus, colors create a compelling impression on the minds of the people.

Build a Legacy for Your Family

If there’s one thing we can always count on, it’s that families will continuously love and protect each other. A parent’s wisdom provides reason and caution through countless decisions and situations.

The Importance of Brand Integrity in the Digital Age

Most importantly, understand that achieving true brand integrity in the digital age is an ongoing process, not a one-and-done destination; it’s a marathon, not a sprint.

Is There a Local Market for Your Franchise Idea?

Joanna was thinking about opening a business. She had enough severance pay from the job she had just left to cover the startup costs of a business.

Starting a Brewery? Here Are 4 Things to Know

Naturally, you want your up-and-coming brewery to get in on the action. But how? Like any small business, starting a brewery takes a significant amount of time and planning before you actually get to see your ideas come to fruition.

Interview 6-8 Franchisees During the Due Diligence Process

Interviewing people who have purchased the system before you is really the mid-way point of the due diligence process when buying a franchise and, is one of the most important parts of the process.

3 Branded Marketing Campaigns That Got It Right

To ensure your company is counted among the successes, one of the best places to start is by looking at case studies and understanding what those businesses did right and wrong, and what they learned from it.

5 Things You Should Expect from Your Business Broker

A business broker can be a huge asset to anyone trying to sell their business because a good broker brings experience and expertise to the table.

Office Design Lessons from Innovationland

Our company has been recognized as having one of the “Coolest Offices” in Chicago on a number of occasions—most recently by Crain’s Chicago Business.

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