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Customer Service
Are You Making it Difficult for Your Customers to do Business with You?
Feedback from your customers is critical to the success of your business, but there are many things they are simply not going to tell you. Just because your customers are not saying anything about them does not mean they are not costing you business.
Are You Responding to Social Media Complaints?
Is your company or nonprofit responding to complaints people make using social media? If not, it’s part of the 50% of brands without an effective strategy to manage potentially damaging social commentary. Oh-oh.
Use Social Media to Reach Customers in New Ways
Social media is a great customer service tool that is rarely used to its full potential. While companies may monitor sites such as Facebook and Twitter to know what customers are saying about them, they don’t often take full advantage of those sites to deliver value-added content.
Feedback is Your Brand’s Life Force
82% of customers research online before making a purchase. If you’re not actively seeking out and acting on customer feedback, you could be damaging your sales.
The #1 Way to Happy Customers and Amazing Brand Experiences
Are your business or nonprofit customers happy? Do they toot your horn and contribute to your revenue? If not, perhaps you need to analyze why. How consistent is your organization with its customer touchpoints?
Does Your Business Have a Customer Culture?
The bottom line is that the customer experience continues to be validated as a significant indicator of a company’s success or failure. These seven factors are key components for describing how well the company’s culture is tuned to their customers.
How User-Friendly is Your Business? 4 Ways to Avoid Becoming Frenemies with Your Customers
No matter how you’ve been doing business in the past, you must realize that customers are looking for the newest, easiest, or most convenient way to shop and get their services.
Operationalizing a Customer Service Culture
Building the ideal corporate culture doesn’t happen by chance. If you are a leader of a company or organization and you want to instill a customer service culture, how do you make it happen?
A Basic Assumption of Customer Satisfaction: Reconsidered
One of the basic assumptions that have been considered sacrosanct is high levels of customer satisfaction lead to increased market share. Some recent research suggests that there this assumption may not be universally true.
5 Customer Service Tactics to Increase Sales
To be truly effective, customer service must permeate the culture of a company. It is everyone’s job. Hire the right people for the job—selling and serving the customer—and train and motivate them to engage with each customer to provide an amazing customer service experience.
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