Digital marketing can be a stressful job and quite the headache. There are just so many digital channels to keep up with, user metrics to analyze and hundreds of emails to send out. This is why many marketers look to marketing automation tools to simplify their daily tasks and maximize their marketing efforts.
But how do you know which tasks you should be automating and which automation tools are the best to use? I’ve handpicked the very best marketing tools that cover a range of marketing functionalities. Check out these 5 marketing automation tools that’ll make your job a lot easier.
1. MailChimp for Email Marketing
MailChimp is the perfect automation tool for email marketing. This handy tool lets you create, customize and send out email campaigns to your prospects. It has an easy-to-use interface, crunches the numbers for you and requires no designer experience thanks to its ready-made templates. And on top of that you can send out email blasts to 2,000 email subscribers absolutely free. This makes MailChimp ideal for small businesses.
Additionally, MailChimp has numerous features that will delight any digital marketer:
- Automation. Schedule mass emails to be sent out at a specific time.
- A/B Testing. Test variations of your email to find out which works best.
- E-commerce. Connect your shopping cart and track your online orders.
- Analytics. See reports and real data from your email campaigns.
- Segmentation. Create groups to target specific people based on various conditions.
2. Sendible for Social Media Management
Sendible takes out the hard work from social media management. Get access to all your social media accounts, schedule posts, engage with audiences, measure your ROI and create comprehensive reports from a single dashboard. There’s no need to continuously jump between social media platforms to manage your online presence. As a result, you spend less time managing your social media pages and more time on other priority tasks.
In addition, Sendible makes team collaboration a breeze. Each team member can see what’s been done, by whom, and which tasks are pending. This is extremely useful if more than one person is responsible for social media management. Furthermore, you can send out through social media reports to clients in just minutes, not hours.
3. CoSchedule for Planning and Project Management
Organize all your tasks—past, present and future—into one interactive calendar with the help of CoSchedule. In a nutshell, CoSchedule is a handy automation tool that syncs all your marketing tasks and assists collaboration across marketing departments. In fact, it has many features that you can’t afford to miss out on:
- Seamless team collaboration. Assign tasks, set deadlines, approve work, ask for reviews, coordinate content and ensure complete project transparency.
- Integrate with other tools. Maximize efficiency by syncing all the content you create in Google Docs, Evernote, WordPress and more.
- Personalize your calendar. Categorize, prioritize and recognize your tasks by using custom color labels.
- Create a workflow template. Skip your morning meetings by creating a template for your project workflow that’s easy to follow by everyone.
- Find content easier. Comb through your content calendar and resources much faster using tags, color labels, team members, campaigns and content categories.
4. HubSpot for Inbound Marketing
Wouldn’t it be nice if you could turn your visitors into clients? With HubSpot you can. This tool has everything you need for effective inbound marketing—minus the effort. From custom landing pages, CTAs and sign-up forms, to tracking pages, running A/B tests and blogging, HubSpot has it all. Though it requires a little input from you, such as basic commands, HubSpot automates everything else for you.
5. Drift for Conversational Marketing
In case you’ve been living under a rock, conversational marketing is a fairly new concept that expedites the conversion process. Rather than going through the traditional conversion funnel—form, email, CRM, and call—conversational marketing qualifies leads immediately. This is done through real-time, one-on-one conversations between bots, visitors and team members. And the best automation tool to use for conversational marketing is Drift.
When a visitor starts a new chat, the Driftbot asks the person for more information about their query. Then the bot assigns the conversation to a real person based on the answer. With Drift you can focus your time on warm leads and leave the cold ones to the bot. You can also use Drift to generate useful links, answer FAQs and schedule appointments. Drift makes customer support a pleasure.
It’s Time to Make YOUR Job Easier
Do you think it’s time to revamp your marketing strategy? Maximize your overall marketing efficiency by using these marketing automation tools. You’ll be thankful for it.