Having a proper website is a cornerstone of any decent business in 2017. However, making sure it gets the attention it deserves can be quite complicated. Some say it’s never too late to drive traffic your way, but it is always best to get what you need right from the start. For this, you will need a great online debut, but these things don’t just happen—you have to work on them.
With this in mind, here are a few ideas how you can plan a great online debut for your business.
The Final Countdown
One of the things you could do is try to build a hype around your website’s launch. Shamelessly self-promote it on social networks, spread the word through all channels and make sure everyone knows the exact date of the launch. This way, the phenomenon of anticipation will do half the work for you. Unfortunately, this can also create a couple of problems.
Everyone logging in at the same time can cause your servers to crash, which is definitely not something you want on your debut night. Additionally, the greater the hype, the greater the expectations, which means that a certain part of your audience will feel personally let down if things don’t turn out as you promised.
Launching in Phases
Now, the aforementioned problems can become an issue if unaddressed. However, theory is one thing and seeing how a business behaves in practice is something completely different. This is why a lot of companies decide to go with a soft launch. This means that during the first period of its debut, your website will be in the so called alpha-test stage.
Here, only the people from your team will be able to access it in order to look for errors and glitches. This way, you can fix any problem you detect even before your website goes live. By doing this, you are also unburdening your website a bit during its initial launch. Later on, when you are satisfied with the results, you can easily open the site for general public.
Focus on B2B
Sure, getting customers for your website can be done in a number of ways, but what about B2B lead generation? This is something you need to think about on time, since time alone can give you a chance to craft a strong relationship. Businesses are like individuals in a way that they always appreciate special treatment. So, instead of just sending them a generic email or messaging them through social media, you could take a bit more personal approach and go with telemarketing.
When it comes to keeping your B2B clients, a lead generated by a human voice can have a great ROI, in the world of spam and programmed responses.
Train Your Team
The key thing in keeping your website relevant even after its launch lies in the frequency at which you post updates. While you may want to do it all on your own, you simply won’t always have the luxury of time, which is why training some members of your team for this particular responsibility sounds like a good idea. Seeing how this would cause a turnaround later on, it might be for the best to train them before the debut.
The same goes for your blog—if you feel you won’t be able to keep up with the content, you may want to consider finding guest writers, or even contributors. Even though the debut should be your short-term focus, you should always look towards the long-run.
As you can see, there are a lot of things to think about when planning a debut for your business. First, there are some technical issues, like announcing your website’s premiere to the world. Then, there is making it live up to everyone’s expectations and finally, making sure it lives up to the hype.
While achieving all this is far from easy, with the right amount of planning, it can definitely be done.
Author: Dan Radak is a marketing professional with ten years of experience. He is a coauthor on several websites and regular contributor to BizzMark Blog. Currently, he is working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies.