How To Build A Successful Remote Working Team

In these new and unpredictable times, remote work arrangements are becoming the norm. Remote working teams are just as productive as traditional teams, if not more so. They’re also substantially cheaper and generally make workers much happier. Despite the allure of using a remote team to accomplish your commercial objectives, however, many entrepreneurs are refusing…

Read More

How to Develop the Perfect Video Story

“Storytelling is the most powerful way to put ideas into the world.” Robert McKee In the not-so-distant past, we approached marketing and advertising much differently than we do today. Instead of appealing to the people searching for a solution, campaigns and ads tended to focus on the product or service instead. As competition increased and…

Read More

Begin the Follow-Up and Follow-Through Process

So you’ve met this new person and established a terrific rapport with them, perhaps the beginning of fantastic, mutually-beneficial relationship. You still don’t know at this point, and that’s okay. But in Endless Referrals Action Tip #8 you’ll begin the follow-up and — just as importantly — follow-through process intended to niche you in that person’s…

Read More

Elevate Your Video Ads with New YouTube Extensions

Video is an increasingly important component of a successful marketing campaign for any business. In fact, Google reports that more than half of consumers say online video has helped them decide which specific brand or product to buy. With new features announced at Advertising Week New York, Google is making it even easier to build engaging video…

Read More

Why Video Explanations Are More Impactful Than Emails

Have you ever wished an email was shorter, easier to read, or maybe replaced by something more visual and easier to digest? Whether internal or client-facing, short videos can be incredibly impactful, hold your viewers’ attention and allow you to explain your work with more clarity. They’re not always the answer, but here are some examples for…

Read More

Feel-Good Questions to Build Immediate Rapport

In Referrals Action Tip #4 we look at the first of what I call my Feel-Good Questions; questions that in no way come across as salesy, prospects, intrusive, or invasive (because…well, they’re not) but instead quickly develop a powerful rapport with the person you’ve just met. What you’ll notice about this first one is that…

Read More

Beginning the Know, Like, and Trust Relationship

In Endless Referrals Action Tip #3 we take a look at how to have a very, very effective initial conversation with someone you’ve just met; someone who might just be a great potential prospect and/or referral source. There’s actually a way—right upon meeting this new person—that you can immediately and powerfully communicate exceptional value to…

Read More

4 Powerful Benefits of Working with Referral-Based Customers

In this video, Endless Referrals Action Tip #2, we explore four powerful benefits of working with referral-based customers. There are certainly more benefits than just these four…but I believe you’ll find these four—in and of themselves—to be well worth making the effort to turn your business into one that is primarily referral-based. The brief exercise…

Read More