Why Trade Shows Are Still Relevant

Marketers have a tendency to claim that rival fields are dying, and this has certainly been the case when writing about event marketing in recent years. With the rapid growth of digital marketing over the last decade, there has been a continuing trend of businesses shifting their budgets towards online ventures. Therefore, as the focus…

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Questions to Ask Trade Show Organizers

I am often asked how to tell which vendor events will be worth your time to attend. There are two things you should do to determine if a trade show is a good use of your time and money before signing up: Visit theevent as a guest and check it out for yourself. Often you will be surprised…

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What Franchise Trade Shows Are Worth Attending?

If you’re considering buying a franchise, attending trade shows in franchising is an excellent way to help you determine if franchising is right for you, as well as introduce you to several potential brands to invest in. Franchise trade shows are held throughout the year, all over the world. Here are a few we think…

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Why Trade Shows: The Relevance of Face-to-Face Marketing

As the owner or marketing director of a startup, you have to sift through countless marketing opportunities and determine which are the most effective for your business. Trade shows often seem out of place on a marketing to-do list, which is mostly focused on social media campaigns, email blasts and other digital efforts. But, these…

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Tips to Stretch Your Trade Show Budget, Part 2

Even though trade shows have proven to be a lucrative and profitable option for many businesses, it is not uncommon for exhibitors to be working with a small budget. We established that you can save money by planning ahead to avoid late fees and by carefully analyzing which trade show to exhibit at. Here are…

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Tips to Stretch Your Trade Show Budget, Part 1

Many businesses have come to realize that trade shows are an indispensable part of their marketing/sales process. Although there is a lot of value that comes with exhibiting at a trade show, businesses have to budget accordingly to make it a success. Here are tips on how you can save money on trade shows to…

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The One Question to Stop Them in the Trade Show Aisle

Wouldn’t it be magic if we could find one (unique to us) question to ask people passing the booth or table as they pass in the aisle of the trade show? I asked a number of exhibitors that question recently, and received some surprising responses, along with tips for “reeling them in…” “Is your mom…

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Which Tradeshow Display is Right for Your Small Business?

Attending a trade show can be one of the most beneficial things you do. Businesses exhibit at trade shows to learn about new trends, to meet vendors, to check out their competitors and, most importantly, to collect leads! If you are interested in attending a trade show and are in the process of purchasing a…

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