How Do You Know You’re Making an Impact?

For most entrepreneurs, there’s more to starting a business than wanting to make your own hours. Founders of businesses who seek to solve a problem or positively affect their community, or social entrepreneurs, are driven by something greater than the bottom line.
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Real Time vs. Near Time Data Integration

You might not see it on the surface, but your company collects tons of data. With every visit to your website and every transaction that takes place there, you should be collecting the basic demographic information of your buyers and what they like to buy.
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Taming the Big Data Beast

It’s the 21st century and we are all glued to our phones. Between Facebooking, tweeting, and emailing, we generate 2.5 quintillion bytes of data daily. Because of this, consumers are forcing companies to perform in new and innovative ways. And with that comes big data.
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How to Test Prices without Irritating Buyers

The right price is something of a moving target for many companies. You may need to change the tag on a given product multiple times during the period of time you offer it and the more detail you can offer on the decisions to do so, the happier your customers will be.
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Bad Advice on Data Decisions

My problem is that so-called “data from customers” is rarely truth. Data gathering is plagued with problems of research design, random lists, skewed questions, half truth and innuendo disguised as data.
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What About the Customers in the Middle?

There is a general rule in the market that customers will generally only offer feedback when they either have a really bad experience or great one. If you believe that customers rarely say a word when their experience falls somewhere in the middle you are missing some valuable information.
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