Tracking Data Archives

Optimizing Operations: Power of Fleet Tracking Technology

By SmallBizClub | Dec 20, 2023

a computer rendering of vans and boxes emphasizing the importance of tracking technology

In the fast-paced world of business, efficient operations are vital for success. However, tracking a fleet of vehicles and managing their routes, maintenance, and safety can be a daunting task. That’s where fleet tracking technology comes in. With real-time monitoring of vehicles, enhanced operational efficiency and data analysis, fleet tracking offers a powerful solution to…

Proven Ways to Simplify Data Collection and Management

By Devin Caldwell | Aug 13, 2021

Is your business searching for a way to implement an efficient strategy to leverage big data? If so, you may find that you run into complications when it comes to collecting and managing data. The process of collecting and managing the big data you have can be extremely time-consuming. If you cannot do this efficiently,…

5 Tips For Tracking Your Sales Effectively

By Devin Caldwell | Jul 28, 2021

Every aspect of running a business involves strategy, and having good strategies in place across your business will ensure that you meet your goals and expand consistently. While sales rely heavily on your products and services speaking for themselves, you also need a good sales strategy in place to continue reaching goals and increasing volume.…

9 Inbound Marketing KPIs to Keep Track Of

By Adhere Creative | Mar 7, 2016

Napoleon Bonaparte said, “War is ninety percent information,” and information is exactly the kind of weapon you can equip your business with when you track the performance of your inbound marketing activities. One of the biggest and best difference between inbound marketing and traditional marketing is that business are able to track and analyze every…

Measuring Outcomes Not Activities

By Dave Brock | Aug 14, 2015

We’re proud of the marketing and sales metrics we have in place. I sit in meeting after meeting with people going through endless charts showing their performance across any number of metrics. Too often, however, we see huge disconnects in what the metrics show and the most important performance metrics: revenue/profitability attainment, growth, share, customer…

The Devil is in the Details

By Dave Brock | Oct 10, 2014

I suppose it’s human nature not to look at details. If I look at the pace of business and life, the workloads each of us have, it’s easy to gloss over things.

Is Big Data Saving Your Business Money?

By SmallBizClub | Sep 22, 2014

One of the major watchwords of the last couple of years is “big data.” Experts talk about how much information a company can glean from its customers using the massive amounts of data that is collected.

3 Signs You’re Focusing on the Wrong Performance Metrics

By Asha Saxena | Sep 15, 2014

Big companies like Target and Amazon are particularly adept at the art of performance metrics. But you don’t have to run a massive retail corporation to intelligently track customer behavior and your team’s performance. You just have to know which performance metrics to focus on and how to analyze them.

Do You Know How Your Customer is Measured?

By Dave Brock | Aug 27, 2014

Metrics are important to knowing how we are doing in achieving our goals. Some of those metrics are critical in evaluating performance or to our compensation plans. Every sales person understands how they are measured and are driven to achieve their goals.

Don’t Get Distracted by the Numbers

By Dave Brock | Aug 13, 2014

As sales professionals, we’re obsessed with the “numbers.” Where are we year to date, what’s the forecast, what’s the pipeline look like, what are the activity levels, how many qualified leads do we have, and on and on and on.