Posts Tagged ‘Strategy’
4 Simple Ways to Get Started on Your Branding Strategy
Good branding is essential for every business, no matter how big or small. Your branding strategy tells your customers exactly what they can expect from products and services, how your company differs from its competitors, and how they perceive your company overall.
Read More The Value of Conflicting Opinions on a Corporate Advisory Board
When President Lincoln was choosing his Cabinet, he turned to his three fiercest Republican rivals—people against whom he’d run!—and top Democrats. Lincoln virtually assured that every meeting would erupt in conflict.
Read More Strategic Goal Planning for Savvy Businesses
A strategic goal is a statement of what you want to achieve over a specific period, i.e the next year or the next two quarters. It involves careful analysis and lots of brainstorming, because after all, your goal(s) will set the course for the strategies you formulate, actions you take, and dollars you expend.
Read More How Being Really Bad Is Really Great for Business
Just think of any leading brand and you’ll quickly identify what they are really, really bad at doing. Why? Because it is usually the exact opposite of their biggest strength.
Read More How to Recognize You’ve Outgrown an Industry (And What to Do Next)
If your industry has been shifting or you’re uncertain how your company can grow, don’t assume you’ve failed. You may have simply outgrown that industry and need to pursue another, or you may need to change your business model.
Read More The Value of High Impact Discussions at a Corporate Retreat
If you are in this situation and you have to plan a corporate retreat, you should think about new ways of entertaining your staff. As you well know, happy employees are more productive.
Read More Want to Sell Your Business Someday? Start Planning Now
We’ve touched on the subject of exit strategies here before and one of the most important points in that discussion is that you should have the end in sight even when you’re first starting a small business or buying an existing business.
Read More Why You Should Create an Advisory Board for Your Small Business
Starting and growing a business is complex and it’s impossible for you—the business owner—to know all the answers. The more information, talent, and resources you can access, the greater your chances of success. Advisory boards can help. No matter how small or large your firm is, you can benefit from building an advisory board.
Read More Plan for Growth, or Die
Small business owners need to know what their personal and professional goals are five years from now. Only then can you begin to execute the plan to leverage your time and your talent to grow your small business. Start now. Don’t wait.
Read More Brand Strategically: How to Tell When Your Graphic Designer Doesn’t “Get” Branding
A good percentage of graphic designers see branding or re-branding as nothing more than changing the logo and marketing materials—visual solution. The reasons SME’s have for needing branding typically have very little to do with visuals per se.
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