Posts Tagged ‘Strategy’
Advertising: Creative versus Strategy
Creative versus strategy. For as long as I’ve been in advertising and marketing, there’s been that age-old tug of war. Should advertising and marketing tools be creative/clever/funny/pretty or should the emphasis be on strategically driving the sales message?
Read More 10 Ways to Supercharge Your Entrepreneurial Strategy
Businesses always seem to take longer to succeed than an entrepreneur expects. Seth Godin once said that overnight success in startups takes about six years, and Seth is an optimist.
Read More Get Out of Startup Mode and Transform Your Business with Data
Many small businesses continue to function as startups years after their inception. They struggle to meet their financial projections and don’t believe they have the personnel or the time to invest in developing a long-term strategy.
Read More Social Media Strategy Drives Employee Engagement
Spherion Staffing commissioned a study by Harris Interactive on the Emerging Workforce. The study identified key strategies to help organizations become socially engaged and ultimately, positively impact business performance.
Read More Embrace the Right to Pivot
Plans don’t often work as devised. We are not always smart about the market or the product. Great teams are not bound by their original product or marketing plan. Greatness finds one definition in management’s ability to “pivot,” or change the plan in reaction to its early response from the marketplace.
Read More The Importance of Corporate Vision
Few things inspire trust or hope like every member of a team working together towards a shared vision. A clear vision unifies and motivates.
Read More The Last 100 Days
When you subtract weekends and holidays, there are about 100 business days remaining in 2014. Any way you look at it, the clock is ticking and you may have less time than you thought to accomplish the things you set out to achieve in January.
Read More Effective Small Executive Retreats: Checklist for Successful Discussions
Currently you are working on a company project which requires your undivided attention, and too many distractions with an unfocused team is halting the project.
Read More So You Have a Ton of Big Data, Now What?
Collecting, storing, and managing big data can be an invaluable asset for a business; however the thought of analyzing a copious amount of data—even if it does reveal a hidden company gem—can appear to be an exhausting, time-consuming, and repetitive process.
Read More Multiple Channels, One Marketing Strategy
Picture, for a moment, your online presence as a seamless display of your brand’s culture and strategy that aims to attract new customers while also interacting with existing customers. Sounds pretty great, right?
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