Posts Tagged ‘Strategy’
Investors, Your Board, and You: Who Controls Strategy?
You’re building a company from your vision and a passion, and lots of people are going to tell you that you have this or that wrong, and that it just won’t work. Business plans rarely survive market contact The truth is that very, very few early business plans survive in a form completely recognizable when looking…
Read MoreHow to Establish a Video Marketing Strategy for Your Business
A recent study concluded that the human brain processes videos at nearly 10,000 times the speed at which they process text. Quite clearly, videos are one of the most engaging forms of marketing for the millennial customer. However, compared to text, videos are also a lot more resource-intensive to produce. Establishing a clear marketing strategy…
Read More5 Key Elements of a Winning Business Strategy Today
Does your business have a visible positive strategy, or do your customers and employees still see your primary focus as closing more sales and killing competitors? Certainly that has been the strategy of many companies, and has worked in the past, but today’s customers and workers are looking for more. They want relationships, positive experiences,…
Read MoreThe Value of Retrospectives After Marketing Projects
For all the millions of articles, eBooks, videos, and podcasts explaining marketing best practices, we have to face facts—success comes down to experimentation and continuous improvement. It’s easy to get stuck in silos as we try to make continuous improvements to our strategies. The social media team thinks about how to boost engagement. Email marketers try to improve…
Read MoreWant to Fully Engage Employees? Use These Proven Strategies
The obvious purpose of strategic planning is to decide what you want to become. The not so obvious purpose is engaging the hearts and minds of every person in the organization to engage in the journey to get there. So what is it that engages us? We know that people have a deep desire to…
Read MoreStrategic Planning for Business Owners
What Is Included In Business Succession Planning? A business owner needs to consider various strategies in order to prepare for the expected and unexpected legal challenges. To do so, the business owner should generally form a separate entity, such as a corporation. Next, whether the business is owned by one person or multiple partners, every…
Read More10 New Venture Strategies That Often Lead to Disaster
Every entrepreneur I know has their favorite excuse for a previous failure—an investor backed out, the economy took a downturn, or a supplier delivered bad quality. These things outside your control do happen, but based on my years of experience as a startup advisor and angel investor, I still see too many strategies leading to…
Read MoreCan You Balance These Two Opposing Requirements for Business Success?
Are you a fan of the KISS – keep it simple, stupid – approach to life and business? I love it when situations, challenges, or problems can be boiled down to the proverbial brass tacks and as I was recently reading an article written by AP and USA Today small business writer, Rhonda Abrams, I think she…
Read More4 Steps to Prepare Your Business for a Required Pivot
You will be pivoting your business in your lifetime, whether you are a new startup, or a mature company like Motorola or IBM. You can count on it and plan for it, or you wait for the next survival crisis brought your way by this rapidly changing world. You can even give it a more…
Read More5 Customer Service MUST Dos for 2018
At the conclusion of any year it is wise to look back a successes and failures but also to move forward with a specific strategy for improvement and growth. The five steps below are critical for review of 2017 and planning for future success in 2018: 1. Study and prepare for your customer journey Identify…
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