Posts Tagged ‘Solving Problems’
Shifting Our Perspective: Who Has the Problem We Solve?
The shift in perspective is small, but its impact on our results is profound. Stop looking for people to sell your products, services, and solutions to. Look for the people who have the problems you solve.
Read More Dealing with Failure
In business, you have to constantly try new things, because most of the things you try won’t work. It doesn’t mean they weren’t worth the attempt; it just means that the small business world is impossible to predict. Because none of us know beforehand what will work, we have to try many things that fail in order to reach success.
Read More 3 Things to Avoid When Engaging a Decision-Maker
Success! You finally achieve the introduction to the decision-maker you have been waiting for. Here are three tips to make sure that your first meeting goes the right way, and builds the foundation for the future.
Read More How to Hire a Consultant for Your Business
As a business owner, sometimes you may feel that you are too close to the problem at hand. You may find that you and your team of employees work well together, but often think similarly and come about solutions the same way.
Read More The One and Only Way to Rebuild Trust
Have you ever been in a situation where you have broken trust? What happens when you need to rebuild trust? How do you get it back? There is only one way to build and regain trust: make and keep your promises.
Read More Social Media is a Conversation: Don’t Turn Your Back
Don’t just throw your content out and walk away. Make sure you are accessible and responsive to any feedback coming from your fans. If you do this well, you will see a return on your time spent answering these questions and comments.
Read More Even in Crisis, Outstanding Customer Experiences Can Put Companies on Top
Not delivering an outstanding customer experience can lead to unfavorable opinions about a brand, and even an entire industry. Many small businesses don’t prepare for a crisis, leaving them susceptible to public criticism and the potential loss of customers and revenue.
Read More Never Embarrass Your Employees
It takes a long time to build trust with your staff but not very long at all to tear it down. By far, the easiest way to lose the trust of your staff is to embarrass them.
Read More Youtility: Smart Marketing About Help Not Hype
Jay Baer’s new book, Youtility: Why Smart Marketing Is about Help Not Hype, comes out this week. As one of the marketers who received an advance copy, I want to share some highlights with you, especially because they make so much sense.
Read More Competing for Mindshare or Meaningshare
Mindshare is top of mind (so to speak) in most marketing and sales conversations. How do we capture the hearts, minds and imaginations of customers? It seems, however, we are talking about the wrong thing.
Read More