5 Reasons Guest Posting is Integral to Your Online Reputation

What comes to mind when somebody says “guest posting?” Guest means you are not a regular staff member, and posting means you are going to add something new. But this is not enough to explain the full depth of this unstoppable online marketing term. Here are five reasons why guest posting is important for online…

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How Charity Can Boost Your Local SEO

Many local businesses freely give to local charities or non-profits. They do so for many reasons: the cause is near and dear to them, an employee or family member benefits from the charity, or they simply want to be good corporate citizens. There can be a side benefit to giving to a local organization: enhanced…

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SEO After a Website Redesign

If you’ve decided to give your website a new look and have opted for a redesign for improved navigation and traffic, you need to do it right. Done right, a website redesign can boost sales and SEO. But if you get it wrong, then there’s a real possibility of your existing SEO suffering. Your SERP…

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SEO After a Website Redesign

If you’ve decided to give your website a new look and have opted for a redesign for improved navigation and traffic, you need to do it right. Done right, a website redesign can boost sales and SEO. But if you get it wrong, then there’s a real possibility of your existing SEO suffering. Your SERP…

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Google’s web.dev Scoring Tool and Your Local Business

Google’s web.dev tool is great news for small businesses that seek to improve their business websites and compete more effectively online. Web.dev, Google’s laudable initiative, has two components, Tests and Learning. You can test your website for performance, accessibility, SEO, and best practices. Performing the audit is simple and free. Enter the URL of the website…

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SEO Spam and Local Search Ranking

Is Your Business a Victim of SEO Spam? SEO spam is an example of negative SEO that blackhat SEO practitioners can deploy successfully against competitors and sometimes, even for their clients. When discovered by the search engines, the activity invites penalties. These could range from plummeting rankings to a sitewide ban. You can face a…

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Local SEO Tasks That Are Ongoing Processes

We’ve been in the Search Engine Optimization business for several years now. Occasionally, we get a call from a SEO client we helped several years ago. The call goes something like “Our rank on the search page has dropped. Can you do a couple things to get it back up?” Well, yes, we could but…

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7 SEO Tools for Local Businesses

If you’re running a small business and you want to rank your website for keywords, you need to optimize the content for search engines AND ensure that it offers value to readers. Once you get into the process of optimizing content for search and benefiting from the results, you’ll be happy that you did. Search…

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