The Best Ecommerce Platforms for Startups

If you’re planning on launching a new business, having a good online store is essential. To make the best of your business, you need to be up-to-speed with the best of the latest ecommerce platforms, to help make using your website a seamless and user-friendly experience.
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The Importance of Ranking on Page 1 of the Search Engine Results

I keep hearing a lot of murmuring in the small business marketing community, talking about Google Adwords/PPC, and other forms of paid advertisement. The general consensus is that these are effective marketing techniques for small businesses, but in actuality, organic search results are where small businesses should be focusing your marketing efforts.
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SEO 101: Learning the Basics

It’s hard to be in business these days without having some knowledge of search engine optimization. Commonly referred to as SEO, this is something every small business person should have a basic knowledge of, even if someone else in the company handles all the internet marketing and web design.
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Is It Time for a Website Redesign?

In today’s marketplace, a company’s website is their first impression with prospects. It’s a rare purchase today that doesn’t begin with some sort of research or due diligence. And as consumers (both B2C and B2B) find themselves more time-starved and more web-savvy, the research tool of choice is often a Google search.
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5 Keys to Local Search

In order to understand a little more about the process of Search Engine Optimization, it’s important to be aware of the distinction between local search and organic search. In local search, it can be difficult to deal with a lot more variability in terms of search platforms and market distribution, but you can also really benefit from the absence of market leaders in your community.

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Local SEO Tools Worth Noting

Whether the task of optimizing your site for the search engines is directly under your control or has been delegated to subordinates, it’s still important to be aware of what new technologies can help your small business flourish in search.

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Optimizing Your Facebook Page

Search Engine Optimization is all about finding the best ways to get your website to the top of Google by building valuable content, links, and more. SEO tools are valuable to businesses for getting them where they need to be to obtain…
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How to Get More Likes On Your Facebook Page

You need to be “liked” to get past first base at that job interview. Being left off the list is a lonely place. On the social web that has been transformed into every “brand” wanting to be liked. These likes are now marketing benefits.
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