Search Engine Optimization Archives

New Website? Here’s a Quick SEO Checklist

By Adhere Creative | Oct 26, 2015

Optimizing your site for search engines will help crawlers identify and understand the nature of your site and what information it contains. This enables your site to appear on relevant search results and determines how it will rank. Let’s just say this, the better optimized your site is and the better quality of content and links…

5 Ways Blogging Will Boost Your Startup’s Reach

By SmallBizClub | Sep 8, 2015

Blogging may seem like an online trend for teenagers and aspiring writers, but it is an essential tool for building the popularity of your startup. As a new business establishing your brand’s personality and building a client base, blogging is the perfect way to build relationships and establish your brand. Here are 5 ways blogging…

The Selfless Approach to SEO

By SEER Interactive | Aug 25, 2015

It has been truly remarkable to watch Googlebot evolve to become perhaps the most empathetic non-human in the world. Google has really walked the walk in terms of understanding what users want and giving it to them. Recent updates like Panda, Penguin, and Mobile are all examples of Google practicing Kaizen. Wil Reynolds, the founder of Seer,…

Marketers: Are You Ready for In-App SEO?

By Chris Horton | Aug 19, 2015

Oh, what a thankless job it is to be a digital marketer. Just when you thought it was safe to take a break from your search engine optimization efforts, Google goes and reshuffles the SEO deck (they’re good at that), once again creating more work for the beleaguered MarTechie. This time the culprit is mobile.…

Forget Link Building: Time to Embrace the Google Knowledge Vault

By Chris Horton | Aug 11, 2015

SEOs and marketers, you better hold on to your keyboards, because Google may be about to fundamentally restructure how its search engine goes about indexing web pages. If a team of Google researchers has their way, link profiling may become a thing of the past, replaced by a centralized, Google directed, proto-artificially intelligent algorithm that…

How Not to Lose Traffic for a Seasonal Category or Page

By SEER Interactive | Jun 11, 2015

If you have an eCommerce site with seasonal products or sales that are only up for a short time, you’ve likely run into the issue of what to do with those pages when they are empty.

Why Long-Tail Keywords?

By Synecore | May 12, 2015

As an inbound marketer, your main goal is to get found by the customer. Within reason, you should do whatever you can to increase your visibility or ranking on Google.

Google to Businesses: You Have Until April 21st to Get Mobile Friendly

By Chris Horton | Mar 19, 2015

Attention all business owners with non-mobile-friendly websites: courtesy of Google, you now have another reason to dread mid-April this year.

SEO Marketing Strategies: Inside a Digital Agency with Patrick Stox

By SmallBizClub | Jan 19, 2015

Let’s talk SEO. Patrick Stox, SEO Project Supervisor at Thee Design Studios in Raleigh, North Carolina joins me to discuss SEO marketing strategies and what goes on at a digital agency.

Google’s Changing: 4 Inbound Marketing Practices to Retain Your Ranking

By Danny Iny | Oct 28, 2014

Whether you’ve noticed it or not, Google has been making a lot of changes to its search algorithms – the search engine mogul has introduced 45 major algorithm updates in the last three years, in addition to about 600 small modifications it makes annually.