Posts Tagged ‘Reviews’
Local Reviews in 2019 and Their Growing Impact on Your Business
Local Reviews impact continues to grow. Following the study into SEO by Moz which showed that reviews have increased their influence in 2018, Bright Local has announced its own study, which goes a step further. The consumer study, first commissioned in 2010 goes into more depth, finding out what reviews really mean to customers and what affect…
Read MoreReviews: You Like Us, You Really Like Us!
As we approach 2019, we’re delving into the channels that you really need to consider as you map out your marketing and sales efforts for the coming year. Previously we’ve covered: Video Podcasting Infographics and visual representation Webinar and webcasts Building your email list Multichannel Marketing Now, I want to call your attention to the…
Read MoreThis One Thing Makes All Marketing Boom or Bust
For local businesses, one “marketing engine” drives results for all other marketing efforts. Fine tune that engine and your marketing costs will plummet and sales will boom. Fail to keep that engine running smoothly and your marketing costs will skyrocket and sales will go bust. What is this “marketing engine?” Online customer reviews. Customer reviews…
Read MoreMarketing Resolutions
If you’re like most people, you set some New Year’s resolutions back in January. I have no doubt that by now you’ve stopped smoking, swearing, overeating or showing up late to pick up your daughter at daycare. Since you’ve mastered all of your personal resolutions, what about your professional ones? Maybe you’ve made some headway…
Read More3 Tools to Proactively Handle Reviews of Your Dental or Healthcare Practice
Do you think online reviews have little to no effect on your dental practice? If your answer is yes, you are among the 7% of practitioners who still think the same! If you actively promote your dental practice on the web or social media, by now, you’d be well aware of the fact that the…
Read MoreGoogle Local Guides and Fake Reviews
Google Local Guides are not always trustworthy Many businesses have experienced the problem of fake reviews and it seems ‘some’ local guides play a part in the problem. It should be said the majority of local guides use the system fairly, but there is a growing population of local guides posting fake reviews at the…
Read MoreWhat to Do with Negative Business Reviews
No business wants negative reviews, warranted or not. In a time when consumers value reviews more and more, not only does it reflect badly on your business but Google, Facebook and co actively promote reviews because they know people want to see them. A customer may leave a review on Google, Facebook, Yelp or Trip…
Read MoreNew Conversational Commerce App Increases Online Sales
Is “conversational commerce” the next big improvement in online shopping? I hope so. I’m closely following the success of the new Octane AI conversational commerce app. It was announced this week along with convincing data on significant sales increases it generated by actual users. It works with Shopify, the shopping cart platform used by half a million…
Read More5 Online Marketing Strategies Your Business Needs to Know
We spend hours every day online, and every business today should know that they need to develop an online marketing strategy. Some smaller businesses which do not have an online storefront or much of a presence online besides a website may conclude that online marketing is a low priority. But it is precisely those businesses…
Read MoreDon’t Write Off Content Marketing, Just Do It Right
For years now, content marketing has been a core part of every digital business marketing strategy. The reason? When done well, it’s an excellent way to build an audience for a brand or product, and keep their attention over time. The key phrase there is “done well.” Not all marketing practitioners heed those words, and…
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