Posts Tagged ‘Pricing’
The Power of Just ONE More Unit
There is such leverage in high gross profit margins once a company is past break-even. Every dollar of gross profit falls to the bottom line, increasing net profit faster with each transaction. The point is that once a company is stable at or above the break-even point, one incremental unit generates robust increases in net profit.
Read More If the Customer Doesn’t Want to Buy, Discounts Won’t Help
It’s a major sales error to use pricing actions to break a stalled deal lose. Pricing actions are meaningless until the customer decides, “I want to buy.” Pricing actions are meaningless until pricing is the only issue keeping a customer from buying.
Read More Why Knowing Your Overhead Cost per Hour is Important
If your overhead is too high because of spending too much on extras and fancy offices, that can easily be resolved. However, if you’ve cut your overhead to the bone, then you must look other places.
Read More Pricing Strategy: Factors to Consider
How to price your product or service is a critical decision that your small business must make and will directly determine your ability to succeed in an uncertain economic environment.
Read More How to Turn Your Customers into Company Evangelists
Ever wonder how companies like Apple are able to get its customers to advertise for them? That company has some of the most enthusiastic users on the planet. Apple’s secret? Education.
Read More Compete on Value, Not Price
Instead of chasing the lowest price, you must develop customers who are loyal to you because you have provided them the value they need. Just remember that it is up to you to spell out this value so they understand what they are receiving.
Read More Don’t Lose Profits: Pay Close Attention to Your Financial Documents
No business is designed to take losses. You would be hard pressed to find a small business owner that is setting out to lose money, and to not end up a successful business. Paying attention to profits can go a long way in helping a business, even if a profit does not seem likely all the time. Below are a few points to keep in mind when managing financial documents.
Read More An Unconventional Path to Better Business: Raise Your Rates & Turn Clients Away
When I started out my own business, I made so many mistakes. A year and a half later, the company’s revenue has increased by over 300% and my personal profit has increased by more than that. Want to know the reason? I did two things: I raised my rates and got pickier about the clients I work with.
Read More A Sane Approach to Pricing for Someone New to Freelance
How do you handle pricing when you’re a freelancer? What type of freelance business are we talking about? It really doesn’t matter. The situation is similar for bookkeeping, web design, programming and any number of other service businesses that can be handled by a solo practitioner.
Read MoreBrand Bump Ahead!
Everyday, yesterday’s unseen challenges become today’s clear problems. Here are some strategies for identifying signs that trouble is ahead, giving you an opportunity to attack the problem now.
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