Posts Tagged ‘Mobile’
Is It Easy to Use Your Website?
Why is it important that your website is easy to use? Your brand has one chance to make a good first impression! Cliché, yes, but true. First, let’s get one thing out-of-the-way. If your small-to-medium biz/org doesn’t have a site: tsk, tsk. Here’s why you need one desperately! According to a2015 Verisign study, 86% of consumers believe a…
Read MoreHoliday Text Messages: Real Life Small Business Text Marketing
Are you a small business owner? Did you send out a Holiday Text Message to your list over the latest holiday weekend? If not, why not? As a small business owner, you must use every opportunity to communicate with your Prospects, Customers, and VIPs. As a business owner, the more you share and connect, the more…
Read MoreThe True Cost of Small Business Mobile App Development
There are 258 million people glued to their mobile devices for approximately 174 minutes each day. To an entrepreneur, that’s a math problem that yields a profit potential of, well, a lot. To a business owner that means close to 750 million hours of marketing time is available each day if you can break into…
Read MoreHow to Win Millennials with Business Texting
Seven years ago, I was tired of waiting in long lines at my favorite local coffee shop for my “single shot, soy mocha, two pumps, no whip” and thought there had to be a better way. I launched a start-up based on this very principle in 2009, a pioneer in the business messaging space. Fast…
Read MoreUsability Testing Might be the Key to Your Mobile App’s Success
As clients, we tend to look away or frown when someone mentions marketing. ‘It’s manipulative, they’re just trying to sell you things you don’t need’ & so on. But as business professionals, we understand completely the use of marketing and that while it has the purpose of selling, it doesn’t shove a product down the…
Read More5 Easy Tips to Move Customers from an Email List to Text Message List
This past week I received a number of questions from our customer service department. A number of customers have called in with an interesting question. They are small business owners who have built an email list… But they have a problem. They’ve spent a ton of time and money identifying prospects and customers and adding…
Read More4 Mobile Payment Myths That Need Busting
While credit and debit card payments have been very popular for quite a while now, and currently tend to be the most popular choice for consumers, more and more shoppers are preferring to pay using a mobile device rather than a standard Eftpos machine or other point-of-sale device. Mobile payments—those transacted on a smartphone or…
Read More7 Glaring Signs You’re Due for a Website Redesign
Your website can say a lot about your business. For your users, it’s not merely a place of information and engagement but also a reflection of your values and philosophy. If you think revamping your site is only necessary to make it “pretty,” you’re definitely mistaken. Business websites can gain a lot more from a well-designed website…
Read MoreStill Looking for the Best SMS Marketing Software?
Are you a small business owner looking for SMS Marketing Software? Then this is a must read article because I’m going to share with you SEVEN things to look for in your new SMS marketing software. These are seven critical components you MUST HAVE… One of the biggest mistakes you can make is starting off…
Read MoreHow One Car Wash Uses Text Message Marketing—and How to Do It Better
Everyday, I’ve got my eye out for how businesses are using text message marketing. Of course, that’s the industry I’m in. I’ve seen group texting at Golf events, for Ju-Jit-Su training centers, at fast food restaurants, and thousands of retail stores. I find it fascinating how different businesses utilize text messages in their everyday work. Recently,…
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