Posts Tagged ‘Marketing’
What a Nasty Rash Taught Me About Marketing
Empathy is probably one of the most effective yet under-employed “ingredients” in successful marketing. If you can genuinely empathize with your customers, they’re going to feel it.
Read More 4 College Courses That Will Help Your Business
You don’t have to have a business degree career to flourish, but taking a few classes can certainly provide you with the knowledge you need to take your business from doing okay to booming.
Read More The Psychology of Color in Marketing
Colors play an important role in brand identity for any organization. We are all psychologically affected by color. Colors play a role in determining whether people will believe your brand, buy your products/services, give to your charity, or follow you in social media.
Read More 6 Email Marketing Methods Sure to Lose Customers
The rise of email launched an entirely new branch of marketing possibilities that businesses quickly latched onto as a way to lure new customers and keep in touch with current ones.
Read More Use Your Existing Customers as Your Marketing Base
Customer service is important and necessary, of course, but you also must provide a strong incentive to encourage your existing customers to promote your company on a regular basis.
Read More Small Business Marketing Budgets
If you’re a small business, what’s the best way to budget and how much should you spend? If you’re like 67% of small businesses you’re spending just about $2,000 a year on your marketing—which depending on your industry can be too much or too little.
Read More 6 Key Marketing Do’s and Don’ts for Your Startup
Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many entrepreneurs that focus on the basics of marketing too little and too late.
Read More Forget Mobile First: It’s Bigger Than That
We marketers love buzzwords and phrases. The latest marketing buzz-phrase du jour is “mobile first.” As businesses and marketers scramble to come to terms with the rapid pace of mobile adoption (another buzz phrase), everyone is running around like mad declaring the existential necessity of having a mobile first strategy, whatever that means.
Read More 6 Inadequate Assumptions Most Content Marketers Make Today
Only 36 percent of content marketers feel they use their content effectively. This means the rest of them are not quite so confident that their content is doing what it’s supposed to. Why is this? It’s likely because most content marketers subscribe to many or all of the below six assumptions.
Read More The Lost Art of Loss Leaders
During high school I worked in a grocery store that used loss leaders to attract buyers. Once buyers were in the store they would typically buy enough related offerings, at higher margins, to more than offset the loss on the loss leader.
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