Posts Tagged ‘Marketing’
Are You Making These 3 Embarrassing Copywriting Mistakes?
You probably fall into one of two camps: If you’re in the first camp, you change the copy on your website a few times a month in an attempt to make it sound better. (Like I do!) If you’re in the second camp, you haven’t updated your website copy in so long, it’s practically fossilized.
Read More Understanding the Customer
Depending on the industry and nature of your business, your target market can be categorized very narrowly toward a specific type of individual or generally as a wide scope of the general population.
Read More Clarity Trumps All in Content Marketing
In this world of misunderstandings, misconceptions, and misuse of words, nothing can compare to total and complete clarity in marketing content. Clarity literally trumps all.
Read More At What Point Can a Small Business Use an In-House Marketing Specialist?
When a small business owner first starts out, it’s often possible to drive at least a little bit of business without too much marketing. But, if you do everything right, you’re rapidly going to find yourself in a position where you have too much to do.
Read More The Importance of Mobile Marketing for Your Business
Mobile is no longer the future of marketing, it’s the present. If your small business isn’t utilizing the many opportunities mobile provides, you’re more than missing out, you’re inadvertently setting yourself up to fail for the future.
Read More The Truth About Branding
While you probably already know it’s important to establish a brand, you may be making a common mistake by assuming branding and marketing are largely synonymous. In fact, marketing is a tool that helps establish your brand, and branding goes much deeper.
Read More 10 Ways to Market Your Small Business on a Shoestring Budget
These ten, inexpensive marketing strategies will help you engage customers, build relationships, and ultimately keep your brand top-of-mind.
Read More 3 Benefits of Merging Social with Your Small Business Marketing Strategy
The great thing about having a small business these days is that you can explore plenty of avenues to give your business a competitive edge and compete with the big players in your business domain.
Read More How to Keep Your Business Blog from Becoming a Tabloid
What do Steve Guttenberg and Milli Vanilli have in common? If it were 1989, you might actually know what I’m talking about. Pop culture is what’s collectively popular among the masses.
Read More Marketing Goes SoLoMo
As a general proposition, I think it’s fair to say that marketing is going mobile. There is something organic and seamless about the relationships we have with our mobile devices. These devices have become highly relevant to our daily lives precisely because they deliver convenience, simplicity, and proximity.
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