Posts Tagged ‘Marketing’
Don’t Ignore Email Marketing!
The popularity of social media, content and SEO for marketing has led to a strong belief that emails as a marketing tool are dying. But nothing could be further from the truth.
Read More The Worst Times to Do Outreach
We’ve all heard the old adage, “timing is everything”—and when it comes to outreach, it’s definitely true. Being strategic about when you send your email can have as big an impact on the success or failure of your campaign as the content of your message, because if nobody reads it, your message doesn’t really matter, does it?
Read More What You Need to Know About Pinterest Guided Search
This latest Pinterest update allows brands to become more specific with pins, rewarding them instead of penalizing them. To make the most of the new feature, consider including the following features.
Read More How Small Brand Awareness Works
Recently I’ve had the pleasure of being on an experts panel at Bob Proctor’s Matrixx event held in Toronto, Ontario. As an expert I did my best to assist individuals realize what their brand is or could be. It was an invigorating experience.
Read More The Real Value of Viral for Businesses
With the growing importance of digital marketing in general and social media marketing in particular, the word “viral,” along with the sentiment behind it, seems to be gaining more and more traction.
Read More How to Hire the Best Marketer for Your Business
A quality marketing team is often overlooked among new companies. Whether one calls it confidence or arrogance, many companies believe that their products or services are good enough to speak for themselves. That belief devalues the power of a good marketing team in the eyes of a company, which can be a terrible mistake with detrimental costs.
Read More How Colors Affect Your Purchase Decisions
With the average human brain processing visuals 60,000 times faster than text, it’s important for brands to recognize the important role that color plays in purchasing decisions.
Read More #1 Explainer Video: Because 1 Minute of Video is Worth 1.8 Million Words
It’s a tired cliche, but they say a picture is worth a thousand words. Going off of that math, a video must be worth quite a bit then. According to Dr. James McQuivey from Forrester Research, 1 minute of video was worth approximately 1.8 million words.
Read More Getting into America’s Malls
Getting your service or product into a mall isn’t easy. To find out what you should know to be successful, we talked to Michael Anderson, assistant vice president of leasing development for the Santa Monica-based mall operator Macerich.
Read More Is Creativity Bad for Marketing?
As a writer just typing the question, “Is creativity bad for marketing?” hurts a little. But I’ve been in some situations recently where it was evident that the long-term objectives were not being well served by an infusion of creativity.
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