The Worst Times to Do Outreach

We’ve all heard the old adage, “timing is everything”—and when it comes to outreach, it’s definitely true. Being strategic about when you send your email can have as big an impact on the success or failure of your campaign as the content of your message, because if nobody reads it, your message doesn’t really matter, does it?
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How Small Brand Awareness Works

Recently I’ve had the pleasure of being on an experts panel at Bob Proctor’s Matrixx event held in Toronto, Ontario. As an expert I did my best to assist individuals realize what their brand is or could be. It was an invigorating experience.
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How to Hire the Best Marketer for Your Business

A quality marketing team is often overlooked among new companies. Whether one calls it confidence or arrogance, many companies believe that their products or services are good enough to speak for themselves. That belief devalues the power of a good marketing team in the eyes of a company, which can be a terrible mistake with detrimental costs.
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Getting into America’s Malls

Getting your service or product into a mall isn’t easy. To find out what you should know to be successful, we talked to Michael Anderson, assistant vice president of leasing development for the Santa Monica-based mall operator Macerich.
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Is Creativity Bad for Marketing?

As a writer just typing the question, “Is creativity bad for marketing?” hurts a little. But I’ve been in some situations recently where it was evident that the long-term objectives were not being well served by an infusion of creativity.
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