Posts Tagged ‘Marketing’
Essential Tips for a Great Direct Mail Marketing Campaign
Direct mail marketing is regaining its position as the favorite sales tool of small businesses. Earlier direct mail was intended to reach the maximum number of recipients and was more of a shot in the dark, hoping to hit the right target.
Read More Want to Reach High-Income Baby Boomers?
If you’re targeting high-income Baby Boomers with your marketing, you’ve got to see this new research from the Luxury Institute. Affluent Baby Boomers are spending almost twice as much time with print and TV than their Millennial counterparts, while lagging in their usage of social media, online radio and online video.
Read More The Karate Kid Guide to Creating Compelling Business Case Studies
I’m a child of the 80’s,which mean’s I’m a fan of soft rock, arcade games and cheesy action movies. And there’s none cheesier than The Karate Kid. Now imagine for a moment that, instead of a classic teen action flick, The Karate Kid was in fact a video case study for Mr. Miyagi’s school of karate.
Read More A Plan Based on “Bluebirds” Is Not a Plan
Bluebirds are parts of what happens with every sales person and in every territory. However, we can’t build a plan based on bluebirds. If we did, our plan is pure wishful thinking.
Read More 5 Types of Visual Content That Connect
It’s true that a picture is worth a thousand words, but when you’re marketing online, it’s also true that your pictures are competing with thousands of others.
Read More Intent Marketing for Franchises
What if you said, “I could use a cup of coffee!” and someone immediately brought you a cup? That’s pretty much what one licensed franchisor of Dunkin’ Donuts locations in Arizona did.
Read More How to Choose Between Online and Offline Marketing Techniques for Your Business
Most, if not all, businesses can benefit from some blend of offline and online marketing techniques, but choosing which to focus on can be tricky. The bottom line is simple: try to determine what type of consumers you wish to connect with, and understand what will work best for them.
Read More The Number One Pitfall for New Inbound Marketers: Planning vs. Doing
In the brilliant words of the man responsible for Nike’s enduring tagline that says it all, “Just do it.” All too often, the problem with creative minds is that we get caught up planning and never seem find the time or the push to carry our plans out.
Read More Social Media Marketing vs. Social Marketing: They’re Not the Same!
If you believe that ‘social media marketing’ is the same thing as ‘social marketing,’ you’d be incorrect. Did you know that social marketing has existed since the early 1970s—long before the advent of the Internet?
Read More Partners Drive Small Business Referrals: Creating Customers
In a 2014 study by Gallup and Wells Fargo during Q1, attracting customers, targeting business opportunities and finding work or new business was the top challenge among US small-business owners, cited by 21% of respondents.
Read More