Posts Tagged ‘Marketing’
Digital Coupon Marketing [Infographic]
Think that coupon marketing is just for the bigger domineering brands? Think again. Digital coupons are an easy and effective way of attracting new customers and rewarding existing customers. 92% of consumers used a coupon in 2013.
Read More 5 Tips for an Effective Email Campaign
Every company will tell you they know how to execute effective email marketing campaigns, it’s simple, right? Believe it or not, there are more efficient ways to execute email marketing campaigns.
Read More Go Mobile or Go Home: 3 Reasons You Need a Mobile Marketing Strategy
There’s no arguing that modern marketing trends are always evolving, and with more mobile phone users than ever before, having a mobile marketing strategy is vital to the success of any business.
Read More Isn’t Content Marketing Getting Overcrowded?
To succeed at marketing, in my opinion, one should develop a multichannel marketing plan that fits with target audiences. And, if that includes a mix of traditional and digital channels for your content, go for it!
Read More Choose Your Advertising Slogan Wisely
New research by Texas Tech University associate professor of marketing Mayukh Dass tells us what connects us to certain slogans over others. He, and his colleagues, explored a variety of factors that influence slogan “likability.” And, here’s what they uncovered.
Read More Under-30 Digital Media Influencers
The world of digital media is evolving all the time. It has become a place where youth culture survives and thrives. The communication tools available in the digital age we live in allow those who traditionally would not have had a voice to express themselves and explore the world around them far more than previous generations.
Read More How to Master Content Marketing for Your Boring Niche
There’s a common misconception floating around that if you focus on niche content, you won’t have much success. That is a completely bogus and wholly inaccurate view.
Read More Why is SoLoMo Beneficial for Business?
As a local business, you may have come across the term SoLoMo. The concept is a fusion of three separate, but equally important, elements of digital marketing: social, local, and mobile.
Read More How to Combine Marketing Channels for Better Consumer Engagement
If you’re focusing too much on one area, you may not be reaching your entire target audience or delivering the right message at the right time and place. Using multiple channels is the best strategy for boosting traffic and increasing sales.
Read More 4 Types of Video Marketing That Will Increase Your Site Conversions
Knowing how to create videos is only half the battle. You also need to know which types of videos to create. So let’s walk through the different types of videos you can leverage to increase visitor time on site, improve engagement levels and ultimately increase leads and sales.
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