How to Get Even Greater Benefits from Testimonials

Social proof. Testimonials. Recommendations. Likes. Positive feedback. 5-Star reviews. There are a lot of different terms for when customers say good things about your business and your team. We’ve talked about the importance of sharing these glowing words with prospects—such as featuring social proof on your website—but there’s another way to leverage these assets to boost…

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Conversation Qualified Leads: Using Drift to Engage Prospects

Marketers feel that sales don’t care enough about existing content and simply let it go unused. Sales teams say that marketers aren’t doing enough to deliver quality leads that show signs of purchase intent. The rift between sales and marketing dates back to the earliest days of online marketing (probably earlier). It’s a vicious circle that business…

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How to Use Business Texting to Retain More Clients

Have you had trouble maintaining strong business relationships? Here’s a handy guide on how business texting can help you retain clients. Business texting has emerged as the heir apparent to traditional email marketing. Quite frankly, it’s about time. While email marketing still has social media beat in terms of control and building deeper engagement, it lacks the…

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Gated Content

Whether you recognize the term or not—you’ve all seen and many of you have created gated content. That term refers to putting something on your website or landing page that people want and asking them for information in exchange for that information. In most cases, you are asking people for their email address and allowing…

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4 Tips for Using Facebook Lead Ads

Do you need more leads for your small business? Do you want to generate qualified leads from Facebook? Well, the best way to use Facebook for lead generation is to use lead ads. A Facebook lead ad helps you generate leads by collecting your audience’s information (such as name and email address) through a lead…

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Leverage “Free Stuff” to Generate More Leads

The digital marketing concept itself is simple—drive relevant traffic to your site and convert those visitors into customers. However, executing this concept is a difficult challenge for most businesses. It’s much easier said than done. Driving traffic to your website can be expensive and is only half the battle. Converting that Web traffic into customers…

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5 Email Marketing Campaign Ideas to Generate Leads and Make Sales

Email can be a goldmine for businesses that use it ethically and effectively. The medium is so versatile as a communications tool, it can accomplish virtually any marketing and sales task: prospecting, lead nurturing, making direct sales, and many other possibilities. Here, we’ll discuss 5 email marketing campaign ideas that can take your business where…

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4 Innovative Strategies to Make Your Lead Generation Soar

Lead generation is the basic fundamental step for small business growth. Without high quality leads from strong prospects, it’s difficult for a small business to grow and achieve higher altitudes of success. Then, how can a small business capture strong leads? Here are a few strategies for small businesses to capture new leads and nurture…

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6 Smart Ways to Nurture High-Quality Leads

When you look at your website analytics, do you often find visitors who are just looking around, just like window shoppers in a physical store? Although your sales strategy should focus on those who are most likely to buy from you, do not disregard these “lurkers” easily. Basing on customer journey mapping, put them on…

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