Holiday Retail 2014: Anytime. Everywhere.

Does Santa use GPS? Is Rudolph an Apple or Samsung fan? Some questions might never be answered. But one thing is clear: despite global warming, each year the holiday shopping and advertising season starts earlier and earlier. And its ever-growing presence on our mobile screens and social networks only grows faster and faster.
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Secrets to a Killer Viral Video

A viral video is one that becomes popular through internet sharing, typically through video sharing websites, social media and email. There is no secret formula to making a video spread like wildfire, but there are ways you can market your video to give it what it needs to go viral, even if some of that is just a little luck.
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Franchisees Gain Advantages of Self-Employment

We know that franchise businesses are important in the U.S. as employers—about one third of all the revenue in the U.S. flows through franchises and one in 16 American workers is employed at a franchise. But ownership is not the same as employment.
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The Impact of Packaging [Infographic]

Any business, big or small requires some form of expertise to build a wide customer base and this is where product packaging stands very important. For small business owners competing with big players, investing in packaging and good labeling can also be a good marketing initiative in business branding.
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