8 Ways an Investor Pitch Differs from a Product Pitch

When pitching to investors, entrepreneurs always seem to start with a customer pitch, then add a slide or two about the business. In reality, they need a separate pitch about the business, carrying over only a slide or two about the solution. Remember, investors are buying into the business, not the product. Investors are business…

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Pros and Cons of Franchising Your Business

Businesses looking to expand often find themselves at a crossroads: franchising vs. traditional expansion. Despite experts trying to sway you one way or another, there’s no cookie cutter answer. It boils down to your specific business model, your vision for your business, market trends and ability to franchise. Not every model should, or can be,…

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More Than Just a Lemonade Stand: How to Scale Your Small Biz

Scaling up your business is one of the hardest things to do, no doubt about it. Not only can it be hard to decide what areas should receive the most attention, but ensuring there are enough resources to grow is even more troublesome. Ideally, a growth strategy is prepared before the business has even launched.…

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5 Ways to Use Periscope for Your Business

Periscope is a way to use mobile live-streaming to market your business. The app is proving to be a powerful tool—it allows you to ‘go live’ via your smartphone from any location for real-time engagement. Periscope is a place where customers can ask questions and get an immediate response. It’s the fastest-growing social network to…

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From Small Business Beginnings to Big Brand Success

When you think about multi-million dollar companies like Dell, Apple and Google, you probably don’t also consider the commonalities they have to your small business—a business you grew and nurtured from your basement until it could sustain an office space and additional employees. However, these giants didn’t slide down a bean stalk and arrive as…

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Going into New Markets

When a bonsai stops growing, you know it’s dead. ~Japanese Proverb Continuous growth is critical for each and every business, but very often, existing markets get so rife with competition, it is almost impossible to grow. In these cases, a business’s only option may be to expand into new markets. This can be a very…

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Why VC Funding Might Not Be for You

why-vc-funding-might-not-be-for-you

It’s an exciting time for startups and aspiring business founders. With investors pumping so much money into the industry it’s easy to see why. We’re hearing more and more about “unicorns” valued at more than a billion dollars and companies spending enormous sums to acquire other businesses. The numbers look amazing. But not all funding…

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