5 Keys to Crossing the Chasm to Mainstream Customers

Every technical entrepreneur is an early adopter of technology, so naturally they build things with people like themselves in mind. Unfortunately, for most solution markets, early adopters represent only 10 to 15 percent of the total opportunity, so it’s easy to get mislead on the real requirements of mainstream customers. Psychologists call this the confirmation bias.…

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What Happens When You Grow Too Fast? 4 Signs to Watch For

It’s easy to get caught up in the excitement of a rapidly growing venture. However, when a business grows too quickly, it significantly increases the demands—and if the demands are higher than the ability to supply, your business can quickly fail. Fortunately, there are specific signs to look for to determine if your business is…

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9 Best Practices for Viral Growth

Every startup company you’ll ever find will always be aiming to reach the same common goal: Growth. But not just any kind of growth, they want solid, constant, fast, and profitable growth. In other words, they are all after viral growth. There is a magic moment in a startup company’s trajectory in which growth rates…

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How to Write a Growth-Centric Business Plan for Your Small Business

With the growing acceptance of “lean startups,” the “done is better than perfect” mentality, and accelerated launch approaches like those proposed by Startup Weekend, it’s safe to say that the traditional business plan has become something of an historical artifact. Rather than creating generic business plans that paint pretty pictures of where they want to be,…

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Turning Support into a Strategic Resource for Your Business

In traditional business, customer support teams focus solely on satisfying the customer. They enable a pain-free, enjoyable customer experience while sales and marketing teams drive home revenue and create new customers. Right? Not so fast. Modern businesses are starting to understand that support teams can be an incredibly powerful (and reliable) revenue channel, too. Happy…

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Spreading Your Small Business Wings

My local library places lovely floral bouquets on the check-out counter. Always seasonal. Always tasteful. And always accompanied by a business card from the nearby small business who arranged these displays. Our nearby Main Street town provides a bi-monthly magazine chock full of activities and events as well as several profiles of area small businesses.…

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6 Baby Steps You Can Take to Grow Your Business

Growing a business isn’t for the faint of heart. It comes with a lot of challenges, dedication and pain. Having a stellar product or service alone isn’t enough to turn your idea into a successful, profitable business. From marketing and branding to considering your customer experience, the life of a business owner can be hectic…

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