Google’s web.dev Scoring Tool and Your Local Business

Google’s web.dev tool is great news for small businesses that seek to improve their business websites and compete more effectively online. Web.dev, Google’s laudable initiative, has two components, Tests and Learning. You can test your website for performance, accessibility, SEO, and best practices. Performing the audit is simple and free. Enter the URL of the website…

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Local Reviews in 2019 and Their Growing Impact on Your Business

Local Reviews impact continues to grow. Following the study into SEO by Moz which showed that reviews have increased their influence in 2018, Bright Local has announced its own study, which goes a step further. The consumer study, first commissioned in 2010 goes into more depth, finding out what reviews really mean to customers and what affect…

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Local Service Ads: Are They Worth Investing In?

Local Service Ads is a product designed by Google specifically for local business leads. Originally called “home service ads,” it has since grown to encompass many more services and locations. These ads work well because they target people already poised for action, local searchers. Google local service ads differ from traditional Google ads several ways:…

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Business Location Strategies for Startups and New SMEs

In How to Choose a Location for Your Small Business, I discussed picking a location based on customer and other factors, without considering the importance of search engine visibility. However, having a location strategy is as important as choosing a good location for customers and staff. In a business environment where search engine visibility is…

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5 Ways to Get More Calls from Google My Business

If you want to get more calls, Google My Business is a great place to look. Google makes it easy to call local businesses People searching for local searches are often primed to take action But none of this guarantees that they will call you. So what can you do to get more calls from…

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How Will Google+ Shutting Down Affect SEO?

Google is shutting down Google+. The shutdown will happen in a phased manner, and the deadline for the final closure is August 2019. Note that it will continue to work as an intra-company network even after August 2019. What does the shutting down of Google+ mean for your business’s SEO? You probably know the answer…

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4 Actionable Tips to Improve Your Website Speed

When you’re on the Internet, you can’t help but be impatient. With research showing that 47% of consumers expect a website to load within 2 seconds or less, and about 40% would leave if it takes more than 3 seconds, you could easily lose out a lot if you have a slow loading site. In…

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