Posts Tagged ‘Engagement’
5 Simple Ways to Build a Loyal and Engaged Staff
As a business owner, you’ve probably spent a lot of time developing a set of core values for your company. You may have also developed a mission statement to direct your enterprise toward bigger and better things. But all of those efforts will fall flat if you don’t have one crucial element: a team of…
Read More3 Tips for Creating Content That Speaks to the Reader
When it comes to content marketing, it’s important to get out of the sales mindset in order to reach a wide audience and create a genuine interest in the niche that you are promoting. Of course, your content should draw your readers in and make them want to invest their time or money into the…
Read MoreYour Customers Are Telling You, “WIW WIW WIW!”
Customer empowerment is moving so fast nowadays that many of us are running to just catch up. Yet if we don’t or can’t, it is a sure thing that someone else will. Blame the Internet for this rise in customer expectations. But don’t close your eyes to the fact that your customers have grown to…
Read MoreThe Problem with Pitch Decks
I’ve seen thousands of pitch decks. The vast majority are horrible. There’s the corporate vanity deck. It always has a lot of slides. Usually it mentions the customer name in about 3 places, on the cover slide, the second to last slide, and the last slide. The rest of the deck is all about the vendor. You…
Read MoreA No Excuse Approach to Make Change Stick and Drive Employee Engagement
Change is not an event, rather it’s a process. In my experience as a leadership change consultant, “It starts with leaders having a personal change realization, understanding that change is necessary, creating a leadership team to assist with developing the implementation plan and managing adoption.” This is how you can make change stick and drive…
Read MoreBad Selling Fundamentals = Bad Social Selling
Social Selling is the “Easy Button” for every sales person’s dreams of making quota. At least if you believe 75% of what’s written about Social Selling, all you have to do is leverage LinkedIn, Facebook, Twitter, Pinterest, or whatever your favorite social selling platform is, and you will be successful in sales. Make connections, have a…
Read MoreHow Do We Connect with Our Audience?
We talk about wanting to engage and connect with our audience but what does that actually mean? Global marketers see the value of making their digital interactions with customers and stakeholders richer, more personal and predictive. But most are still struggling to make their mobile, social and web channels work together to provide a more…
Read MoreDiscover How These Two Web Design Trends Can Boost Your Engagement
If you’ve ever wanted to say something like, “As far as I’m concerned all web designers can go to you know where!” it looks like your request has been granted. Okay, I’m not talking about what immediately popped into your mind when I wrote that opening with the reference to the “h-word.” I was actually referring to…
Read More4 Essential Elements of Customer Engagement
Building Emotional Capital: How to Maintain Enthusiastic, Engaged Employees
