Real-Time Personalized Marketing: Engaging Across Channels

Customers today no longer differentiate between online and offline channels. Many of today’s purchases cross multiple channels and the customer considers them all part of the same brand experience. The new differentiator is providing an omni-channel experience to your customers. Brands with the most solid omni-channel buyer engagement processes retain roughly 89% of their customers.…

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Empowerment for Your Staff

Be of service. Whether you make yourself available to a friend or co-worker, or you make time every month to do volunteer work, there is nothing that harvests more of a feeling of empowerment than being of service to someone in need. ~Gillian Anderson It is becoming more and more important for managers to empower…

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Understand the Subtle Signs of Employee Disgruntlement

As a manager, lack of engagement is one of the greatest telltale signs there’s a dissatisfied employee in your midst. Your management style may be a contributing factor or the triggers may be for reasons far more complex or widespread. How can you tell when employees are disgruntled? Engagement is key Ideally, successful managers carry…

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Empowering Employees

I have set a goal to read (or re-read) 1 business book every 2 weeks. I recently reread “Customer Mania!” by Ken Blanchard since it is the story of how YUM! Brands—owners of KFC, Taco Bell, Pizza Hut, Long John Silver’s and A&W Restaurants in the US—is building a Customer-Focused company. I was rewarded by…

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Losing Out? How to Keep Your Millennial Employees Invested

As a manager, one of your greatest challenges is finding ways to keep your Millennial employees invested in your company. According to a recent survey of 7,700 Millennials conducted by Deloitte, approximately two-thirds of Millennial employees plan to exit their current positions by 2020. At first glance, it is easy to label Millennials as disloyal…

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Thanking Your Employees is Smart Business

I’m all for appreciating our clients. At MMG, we created a special holiday with just that intention in mind called Who Loves Ya Baby Day. It’s not just about being grateful. It’s good business. One of my business idols is Walt Disney. When someone is hired by the Disney organization, no matter what their role or title, they…

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Are They at 57% Yet?

As a kid, I recall many of our family vacations involved long drives to some place or other. Inevitably, after my sisters and I exhausted the car games we played in the back seat, we’d eventually start whining to Dad, “Are we there yet?” Fast forward to today, I get the sense that too many…

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Boost Facebook Posts for Pennies and Get More Likes and Shares

Almost everyone now is using Facebook for communication and socializing. Even businesses are using Facebook to keep their businesses visible and recognized online. Social media sites like Facebook are indeed one of the best places to find people who can eventually be converted into customers. Through Facebook ads, you can offer what you have directly…

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5 Tips for Training Your Small Business Employees on a Budget

Business success greatly depends on a well-trained work force. Despite the importance of training, small businesses often regard it as unproductive time, choosing to focus on activities that directly produce revenue instead. Although giving sales a higher priority than training might make sense for firms who feel desperate for money, it lays the groundwork for…

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5 Reasons Your Employees Quit, and How to Stop Them

If you own a business, then you know that keeping your staff as excited about their jobs as you are can feel like an uphill battle. The fact is that most employees disengage from their work at some point. A recent Gallup poll revealed that just 32 percent of American workers feel connected with their jobs.…

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