10 Amazing Benefits of SMS Marketing

SMS marketing is a highly underrated form of marketing that you should be taking advantage of. Read on to learn the benefits of SMS marketing. SMS marketing is a somewhat hidden gem amongst the advertising world. It sounds fancy, perhaps even mysterious. It’s not mysterious at all, however. It’s a vital part of getting your business’s name…

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4 Reasons Your Facebook Posts Get Way Fewer Views

Social media has dramatically changed the face of marketing. Many small business people don’t understand that although social media is marketing, it’s a very different kind of marketing. Social media needs to remain SOCIAL. As a small businessperson, you need to recognize that the copy and tone in your social media needs to be very…

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How Companies Can Start Planting Roots in a Community

Consumers don’t favor Whole Foods over Walmart for reasons relating to the chains’ respective sizes or ubiquity — it’s because only the former serves as a catalyst to community. The competitive difference between the homogenous corporate paradigm embodied by Walmart and the community-centered model cultivated by Whole Foods grows increasingly stark. At Walmart, sterile interchangeability and…

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Don’t Cut Yourself Short—Go Long Form

In a world where 140-character tweets, Facebook posts, and USA Today style graphics are the range, it’s easy to assume that brevity is the key to great content creation. Add to that the reality that more and more of us are accessing our online news, social networks and other content via our smartphones and it…

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How to Improve Engagement Rate on Your Newsletters

It takes anywhere between 7 to 13 touches before your target prospect becomes a viable sales lead. Given the high costs of advertising, it is not really viable to make use of this medium alone to make a sale. For optimal ROI, it is a good idea to make use of advertising to build a…

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5 Ways to Turn Indifferent Customers into Raving Fans

Providing good customer service just isn’t enough anymore, not with companies the world over clamoring for the dwindling dollars consumers spend. And heaven forbid your customer service should be classified average! That could, literally, be the death of a company if it’s not turned around quickly. Encourage your team to take customer service from bland and…

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8 Emotional Drivers of Employee Engagement

We’ve all seen the lists—the definitive list of drivers for employee engagement. Unfortunately, every research company and consultancy has a slightly different list. If it’s not on the list, is it not important? Who’s right? Well, to a certain degree they all are—the problem is trying to create the definitive list. Lists aren’t bad, but…

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5 Ways Courageous Leadership Evokes Action and Engagement

Courageous leaders set the tone for organizational performance. When leaders establish themselves as a strong and courageous personality they set the tone for the rest of the company and shape the overall culture. Dithering about decisions or not being willing to make the difficult decisions causes employees to question your leadership skills and impacts your…

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How to Come Up with Ideas That Will Actually Excite Your Team

When trying to come up with new product features or integrations at my company, Do, we give thoughtful consideration to each and every idea and always make sure to involve everyone — no matter their role in the company. We strive to get a holistic array of ideas, stemming from a wide variety of perspectives.…

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