How to Write Terrific Testimonials to Attract Your Ideal Customers

A customer testimonial is an efficient way for you to share the thoughts of your existing customers with potential customers about your products or service. Testimonials are a great way to help establish credibility, build trust and give you an opportunity to prove claims about your product or service. The rise of websites such as…

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Are Public Figures an Asset to Your Franchise?

We’ve all taken note when a celebrity comes to the stage for a product. How could you forget the iconic Air Jordans that dominated streets in the 80s and 90s? Every time you pass Chanel at the mall, images of Nicole Kidman in a stunning pink gown running through the streets of New York come…

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