The Art of Landing Page Design (for Non-Artists)

Having a sales force is pretty great. The thing about salesmen, though, is that when 5 o’clock rolls around, they punch out and go home. A strong landing page doesn’t have those pesky human restrictions. An ideal landing page will simply keep on working. It’ll do its job day and night, rain or shine. The…

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Local Revenue vs. Online Revenue, or Both

If you are trying to keep your business local, there are several ways to do it. You can do it without doing business online at all, of course, but sometimes a mix of being online and working offline is a powerful combination. How does a business balance both, however? Is it possible to have a…

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The Rise of Social Media in Online Retail

What impact has social media really had on online retailers? The following infographic highlights which social platforms are most effective for sales conversions and the social commerce options available on each. This is of particular value to any small business owner who wants to set up an e-commerce based retail business or wants to add…

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5 Ways Subscription eCommerce Businesses Will Evolve

Today, we are in a subscription box craze with hundreds of “of-the-month clubs” providing a regular supply of everything from beauty supplies to socks. I, myself, am in the subscription e-commerce business. My company, Carnivore Club, is a monthly subscription service for cured, artisan meats. I’ve learned that, just like with any other industry, you…

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Note to Businesses: We’re All in eCommerce Now

One needn’t look any further than Amazon to bear witness to the growing power of eCommerce. This past holiday season offered up a spate of direct and anecdotal evidence to suggest that eCommerce in general, and mCommerce (mobile commerce) in particular, is on the rise and is quickly redefining the retail landscape. Research from Adobe…

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Why Top eCommerce Sites are Building Physical Stores

At present, e-commerce giants are recognizing the importance of having physical stores alongside their online shops. The question is, why? Undoubtedly, technology significantly affects how people do business nowadays, especially when it comes to shopping. Although the number of online shoppers is incredibly growing, the majority of consumers still prefer to shop in physical stores.…

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Online Payment Alternatives to PayPal

People usually choose the most popular brands because they think such a choice will ensure product quality. When it comes to online payments, PayPal has been the leading platform ever since 1998. After separating from its big brother, eBay, this company is now the most powerful paying system in the world. However, not all of…

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On a Budget? Try These eCommerce Platforms!

The ability to make files available online for customers to purchase and download is an increasingly valuable tool for small business owners. Check out four popular e-commerce platforms for selling digital products online to learn more about available options and select the best option for your business. WooCommerce Businesses are often drawn to WooCommerce for…

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5 Reasons Your Small Business Needs a Website Right Now

Gone are the days you looked up local businesses in the Yellow Pages. While phone books are vital to some extent, it’s not enough to have a listing in the phonebook if businesses plan to hit their projected revenue goals, and you cannot substitute a Facebook Fan page for a website. What makes a successful…

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Cyber Shoplifting is Affecting Both Retailers and Consumers

There is a phenomenon sweeping through the ecommerce environment, and it’s negatively impacting everyone involved. Friendly fraud and illegitimate chargebacks have negative ramifications for consumers, merchants, financial institutions and card networks. The Good and the Bad First, the good news. Between 2012 and 2014, the number of ecommerce sales increased by 40 million. By 2018,…

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