What Your Website Says About You

Your website is a massive part of how people judge your business as a whole. If it looks like something that is still stuck in the 90’s-early 00’s (think HTML, primitive flash, gradients!), then that’s a bad sign. But even the most modern, sleek looking sites are nothing without any substance attributed to them.
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Why It’s Important to Make People Love Your Brand

People buy from brands that they know and love, it’s as simple as that. When it comes to starting and running a small business, this can be an obstacle to overcome. People are seemingly more likely to buy from a brand that they are familiar with and that has already gained their trust.
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3 Questions Answered About eCommerce Conversion

Do you have a lot of online visitors but few buyers? The problem may be that your website is not optimized for customer conversion. This article highlights three key questions to keep in mind when reviewing your website for possible customer conversion issues. It also suggests possible remedies.
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Top Small Business Trends in 2014

In the age of entrepreneurship, small businesses are increasingly learning how to adapt to a consumer-based market. As a result, it’s important to keep on top of new practices that will help give your business a competitive edge. Check out these emerging top small business trends in 2014.
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