5 Tips for Hiring Only the Best Startup Talent

While technology may allow us to scale businesses exponentially (once we have identified the appropriate formula), hiring the right talent is still the most fundamental aspect of building a thriving business. The HR function of being a startup founder is perhaps the role we are least equipped to play. But it is, in my opinion, the most important.
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3 Pillars of All Successful Organizations

Business results are the ultimate outcome. If you set your goal to develop engaged employees who create loyal customers, then your organization will be resistant to competitive pressures and deliver stronger business results, more efficiently.
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Acculturation and Brand Values

When I discuss branding with companies, one key element in our discussions are the company brand values. It is commonly understood and agreed that without them the company would cease to exist. They are the foundation of the company.
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Position Yourself as a Trusted Brand

When your mission in business is to create a product or service with integrity and to earn a reputation as someone who cares about people more than earning money, you’re on the right track. One company I love to use as an example of establishing a trusted brand is Honest Tea.
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