“Over-Welcome” Your New Employees

A CEO friend of mine who manages her one hundred person remote workforce as a virtual company told me her story of how she welcomes new employees as she grows her firm. Strike that. She over-welcomes her new employees.
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5 Tips for Creating a Company Culture That Connects with Your Sweet Spot Clients

An area of marketing that is often overlooked is how important it is to be mindful when creating a company culture. You don’t build a culture to make a sale. But the culture you build, if you’re very clear about your organization’s values and beliefs, can translate your company’s personality and attract right fit prospects. It can also reinforce your current customers’ buying decision.
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Internal Customer Service

Most people—even I am guilty sometimes—worry only about how customers of the business (external customers) are treated and put little emphasis on how the staff serves one another or their vendors (internal customers).
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