Is It Still Possible to Be Original?

Entrepreneurs and potential small business owners are faced with a difficult challenge in modern society: is it still possible to be entirely original with our thoughts and creations? Are we all just stealing, copying and borrowing or can we still sample others works and inspire new ideas? Originality, by definition, is the ability to think…

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3 Ways to Find Forgotten Innovation

The best and brightest teams can be rendered uninspired, stumped, scared and maybe even lazy when faced with a huge, blank whiteboard titled, “Our Next Big Thing….”
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Advertising: Creative versus Strategy

Creative versus strategy. For as long as I’ve been in advertising and marketing, there’s been that age-old tug of war. Should advertising and marketing tools be creative/clever/funny/pretty or should the emphasis be on strategically driving the sales message?
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5 Marketing Lessons from Justin Timberlake

Could it be that if we stopped and analyzed how Justin has strategically developed his career, we’d find some key trends that can be applied to our own business? Even if our business has nothing to do with music? Or tequila? Or ‘bringing sexy back’?
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