Posts Tagged ‘Competitors’
A Great Product Will Fail Unless You Price It Right
One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free, to pricing based on costs, to charging what the market will bear (premium pricing). The implications of the decision you make are huge, defining your brand image, your funding requirements, and your long-term business viability.
Read More Big Candy Bar Equates to Big Customer Experience
An amenity is something extra you provide your customers. It adds value to their experience. Any company can start to level the competitive playing field by delivering amazing customer service, a great experience and an amenity or two.
Read More Have You Called Your Office Lately?
Too often our customers and potential customers can see the holes in our first impressions much easier than we can. As a matter of fact, we are so familiar with our own business that it is hard to see with the eyes of an outsider.
Read More Incorrectly Pricing Your Product or Service
Most new business owners tend to undervalue what they charge for their work and services in order to compensate for not being as established as their competitors. As long as you have a top notch customer service experience and offer a product or service that’s similar or better than a competitor, you shouldn’t devalue yourself.
Read More How to Beat the Competition with Boldness!
If you are bold enough to really position yourselves as leaders in your fields you can develop powerful relationships. Most companies simply follow the leader and their brands and brand images reflect this. These are short lived differentiators developed with little thought but appreciated by competitors who appreciate how bold branding can really benefit them.
Read More What’s Stopping You From Starting a Business (But Shouldn’t)?
Many people dream of owning their own businesses, but never actually make it happen. There’s always an excuse as to why: You don’t have the money. You don’t know anything about business. The list goes on and on. But if running your own business is truly something you’re passionate about, any of these obstacles can be overcome with a little effort.
Read More Don’t Let Your Beliefs Limit Your Pricing
As a business owner, you want your prices to be fair to both you and your customer. But your price should also reflect the value that your customers are getting. Don’t limit your pricing based on your fears of what customers will think. If you’re still offering value, then you’ll find the customers you need.
Read More 8 Ways to Improve Customer Satisfaction
Want to improve customer satisfaction? Be sure you know the best ways to make it happen! Here are eight proven ways to improve customer satisfaction by finding out what they value, what they care about, and what they really want.
Read More Protecting Your Intellectual Property
When you’ve taken the time and effort to develop a unique product or service, you will want to protect your intellectual property so that other companies are not able to make money off of your ideas. There are a variety of forms of protection for intellectual property that you can get in the United States, and it’s important for you to know the differences between them and what you need to do to apply for these protections for your business.
Read More Unique Selling Propositions
When you start your business, you will probably be competing with a number of other companies. Why should customers come to you instead of them? The trick to setting your business apart is creating a Unique Selling Proposition.
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