Posts Tagged ‘Communication’
Neuroscience Can Be Used to Improve Customer Loyalty
There has been some interesting work done by Dr. Daniel Kahneman, a professor at Princeton University in the area of behavioral economics. One of the phenomena that he has written about, and which has been given much attention is the peak–end rule. This rule provides some excellent guidance for building customer loyalty.
Read More “Of Course!” Customer Service in Two Words
When traveling, I always observe how hospitality and customer service makes me like or dislike a location or business. Let me tell you, customer service and memorable hospitality is alive and thriving in Greece!
Read More Communicating Price Increases
These simple tips can help you minimize ‘sticker shock,’ get the price increase you so richly deserve and retain the customers you want. Now that’s a winning combination.
Read More What Does the CEO of the Future Look Like?
What do you think of when you picture the CEO of any company in your mind? I’ll bet it’s a stuffy-looking older man in a business suit, holding a leather briefcase and jabbering on a cell phone. A quick Google image search of the term ‘CEO’ proves my hypothesis.
Read More Learning to Teach
I’ve been writing about “teaching our customers” these days. Too often, what I see of teaching is a more advanced form of a pitch.
Read More How to Write Emails That Will Be Read
Running a small business is always connected with extensive email communication, which include—on the sender side—mainly distributing offers and strict business-to-business dealings. The question is how to make electronic correspondence interesting enough to be read by a potential customer or business partner. Here are a few tips.
Read More 5 Tips for Getting Over Stage Fright
Whether you are speaking to group of two in a sales presentation or you’re standing at a podium, with hundreds of eyes on you, the intent is the same. Have stage fright? You’re not alone. They say that our greatest fear, once you’ve eliminated death as a choice, is public speaking.
Read More Never Overlook the Importance of Communication
A strong business starts with strong communication. What are some of the things you can do to foster good communications in your small business?
Read More If You’ve Got a Chip on Your Shoulder, Why Are You in Marketing or Sales?
When you cold-call prospects, how do you respond when they ask if you’re selling something? It’s a very common question busy people will ask when they don’t know you.
Read More The Heroic Event
The small and mid-sized companies I work with consistently deliver on their promises to customers. These promises are important, but they are promises made outside the organization.
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