Neuroscience Can Be Used to Improve Customer Loyalty

There has been some interesting work done by Dr. Daniel Kahneman, a professor at Princeton University in the area of behavioral economics. One of the phenomena that he has written about, and which has been given much attention is the peak–end rule. This rule provides some excellent guidance for building customer loyalty.
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What Does the CEO of the Future Look Like?

What do you think of when you picture the CEO of any company in your mind? I’ll bet it’s a stuffy-looking older man in a business suit, holding a leather briefcase and jabbering on a cell phone. A quick Google image search of the term ‘CEO’ proves my hypothesis.
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Learning to Teach

I’ve been writing about “teaching our customers” these days. Too often, what I see of teaching is a more advanced form of a pitch.
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How to Write Emails That Will Be Read

Running a small business is always connected with extensive email communication, which include—on the sender side—mainly distributing offers and strict business-to-business dealings. The question is how to make electronic correspondence interesting enough to be read by a potential customer or business partner. Here are a few tips.
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5 Tips for Getting Over Stage Fright

Whether you are speaking to group of two in a sales presentation or you’re standing at a podium, with hundreds of eyes on you, the intent is the same. Have stage fright? You’re not alone. They say that our greatest fear, once you’ve eliminated death as a choice, is public speaking.
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The Heroic Event

The small and mid-sized companies I work with consistently deliver on their promises to customers. These promises are important, but they are promises made outside the organization.
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